n 2025, visual search and augmented reality (AR) are redefining how users discover content online. With technologies like Google Lens, Pinterest Lens, and Bing Visual Search, people increasingly rely on images—rather than keywords—to find information. For digital marketers, optimizing for visual discovery isn’t optional—it’s essential.
Market Growth: Visual Search Going Mainstream
The global visual search market, valued at USD 35.5 billion in 2023, is projected to reach USD 150.4 billion by 2032, fueled by a CAGR of 17.4% from 2024 to 2032 (Zion Market Research, 2024).
This growth is driven by rising demand among retailers and e-commerce platforms for intuitive, image-based search experiences that enhance product discovery and customer engagement (Databridge Market Research, n.d.).
Usage Statistics: Massive Visual Search Adoption
- Pinterest Lens handles more than 250 million visual searches monthly, highlighting visual-first user behavior (Amra & Elma, 2025).
- Google Lens processes nearly 20 billion monthly searches, particularly popular among users aged 18–24 (Exploding Topics, 2025).
These numbers prove that visual-first discovery is no longer experimental—it’s mainstream.
The Role of AR in Visual Search
Augmented reality (AR) enhances visual search by overlaying digital information on physical objects in real time.
- Apps like IKEA Place let customers preview furniture in their homes before purchasing.
- Fashion brands use AR try-ons to let users “wear” clothing or accessories virtually.
- Google Lens integrates AR to identify landmarks or translate text in real time.
This combination of visual + AR discovery creates immersive, personalized shopping and search experiences.
Key Benefits of Visual Search Optimization
- Enhanced Customer Experience
Images and AR enable intuitive discovery, eliminating the need for exact keywords. - Higher Conversion Rates
A user snapping a product photo often signals immediate buying intent. - Increased Engagement
Interactive visuals keep users exploring longer. - Cross-Cultural Relevance
Visuals transcend language, enabling GEO-optimized reach across diverse audiences.
As Mr. Phalla Plang, Digital Marketing Specialist, explains:
“Visual search breaks the limits of language. A picture is universal—and optimizing for it means opening your brand to the world.”
How to Optimize for Visual Search & AR in 2025
1. Use High-Quality, Clear Images
- Upload sharp, high-resolution photos with multiple angles.
- Include lifestyle and context-driven images.
2. Add Descriptive Metadata
- Use descriptive alt text, titles, and captions.
- Example: Instead of “bag.jpg,” write “Khmer silk handbag handmade in Phnom Penh.”
3. Implement Structured Data
- Apply Product, ImageObject, and VideoObject schema to help search engines understand visuals.
4. Enable Google Lens & Pinterest Discoverability
- Ensure images are crawlable and included in image sitemaps via Google Search Console.
- Pin products on Pinterest Business for broader reach.
5. Incorporate AR Features
- Add 3D product models for immersive experiences.
- Platforms like Shopify AR and Apple’s ARKit make this accessible.
6. Optimize for Local Markets (GEO Strategy)
- Adapt metadata and visuals to regional languages and contexts—for example, Khmer or Vietnamese product descriptions.
- Use local currency, units, and culturally relevant imagery.
Tools for Visual Search Optimization
- Google Lens – Optimize visuals for Lens queries.
- Pinterest Lens – Strengthen product discoverability.
- Bing Visual Search – Extend reach across platforms.
- Shopify AR – Build AR product previews.
- Canva – Create optimized visuals quickly.
Real-World Successes
- IKEA Place: By enabling AR previews, IKEA reduced product returns, improving buyer confidence (IKEA, 2024).
- Pinterest Lens: Hundreds of millions of visual searches monthly are driving e-commerce inspiration (Pinterest Business, 2024).
Challenges Ahead
- Privacy Concerns: Users worry about how image data is collected and stored.
- Technical Barriers: AR and 3D modeling require investment.
- ROI Measurement: Tracking conversions from visual search is more complex than traditional analytics.
Still, the early adopters of VSO gain lasting competitive advantage.
Note
In 2025, visual search and AR optimization are central to SEO strategy. With the market expected to quadruple by 2032, the time to act is now.
By prioritizing high-quality images, metadata, structured data, AR integration, and localized GEO strategies, brands can thrive in this visual-first era.
As search engines evolve, businesses that speak in pictures as well as words will capture the next wave of discovery.
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References
Amra & Elma. (2025). Best Pinterest marketing statistics. Retrieved from https://www.amraandelma.com/best-pinterest-marketing-statistics/
ASEAN Secretariat. (2024). ASEAN digital adoption report: SME case studies. Retrieved from https://asean.org
Databridge Market Research. (n.d.). Global visual search market – industry trends and forecast to 2032. Retrieved from https://www.databridgemarketresearch.com/reports/global-visual-search-market
Exploding Topics. (2025). Pinterest stats 2025: Users, engagement, and trends. Retrieved from https://explodingtopics.com/blog/pinterest-stats
Google Search Central. (2024). Image SEO best practices. Retrieved from https://developers.google.com/search
IKEA. (2024). IKEA Place app press release. Retrieved from https://www.ikea.com
Pinterest Business. (2024). Pinterest Lens usage insights. Retrieved from https://business.pinterest.com
Zion Market Research. (2024). Visual search market: Comprehensive analysis and forecast 2024–2032. Retrieved from https://www.zionmarketresearch.com/report/visual-search-market
