Tie Soben

283 Articles
In 2025, video marketing is not just a content strategy—it's a complete customer experience engine. A well-structured video funnel guides potential customers from awareness to advocacy by delivering the right type of video at the right time. It helps brands build trust, answer questions, and drive conversions throughout the entire buyer journey. This article explains how video funnels work, which video types to use at each stage of the customer journey, and how to implement them effectively using current tools and data.
Content Marketing

Video Funnels: Using Video at Every Stage of the Customer Journey

In an era where customers expect relevant and timely communication, personalised video marketing has emerged as one of the most effective ways to deliver impactful, one-to-one experiences at scale. Personalised video combines the power of visual storytelling with customer data to create unique video content for individual viewers. These tailored videos not only capture attention but also drive deeper engagement, increase conversions, and enhance loyalty. This article explains how personalised video campaigns work, why they’re effective in 2025, and how brands can use them to improve customer experience across the entire journey.
Content Marketing

Personalised Video Campaigns: Creating One-to-One Customer Experiences

In today’s digital world, video content is everywhere—but just uploading a video isn’t enough. If you want people to actually find your videos, you need to focus on video SEO (Search Engine Optimization). This means optimizing your videos so they show up in search results—on YouTube, Google, and other platforms. With over 500 hours of video uploaded to YouTube every minute (Statista, 2023), standing out from the crowd requires more than just good content. You need smart optimization techniques that help your videos appear in searches, earn clicks, and get views. This article will walk you through what video SEO is, why it matters, and how to do it right, using practical tips and proven strategies that work in 2025.
Content Marketing

Video SEO: How to Rank Your Videos on Google & YouTube

As the digital world continues to evolve, live video marketing has become a game-changer for brands seeking immediate and authentic engagement. Whether through product launches, live Q&A sessions, or virtual events, live video enables brands to communicate in real time, creating deeper connections with audiences and encouraging participation. In this article, we explore the growing power of live video marketing in 2025, explain why it works, show how to use it effectively, and share practical tips and tools—supported by recent data and real brand examples.
Content Marketing

Live Video Marketing: Real-Time Engagement for Real Results

In the fast-moving digital landscape of 2025, short-form video has emerged as a central force in modern marketing. Platforms such as TikTok, Instagram Reels, YouTube Shorts, and Facebook Stories are now key spaces where brands compete for attention—one scroll at a time. These short, engaging, and mobile-first videos—typically under 60 seconds—are changing the way businesses communicate with audiences, especially younger users. This article explores how brands can build a successful short-form video strategy, why it works so effectively, and what trends and tools can help marketers succeed today.
Content Marketing

Short-Form Video Strategy: Capturing Attention in Seconds

Successful SEO is not just about ranking for keywords—it’s about providing the right content to the right audience at the right time. The most effective websites align their content strategy with the buyer’s journey, which includes three main stages: awareness, consideration, and decision. Each stage reflects a user’s mindset and intent. According to Moz (2023), aligning content to buyer intent leads to higher engagement and better conversion rates. This article explains how to create SEO content tailored to each stage, supported by accurate data, actionable steps, and E-E-A-T best practices.
Content Marketing

SEO Content for Different Buyer Stages: Awareness, Consideration, Decision

In today’s search environment, traditional rankings aren’t enough. With the rise of zero-click searches—where users get their answers directly on the search results page—marketers and publishers must adapt. According to Similarweb (2024), over 58% of Google searches end without a single click. This trend is driven by features like knowledge panels, direct answers, and particularly featured snippets. Featured snippets provide concise answers pulled from webpages and are displayed above standard search results. For SEO success in 2025, optimising content for featured snippets is essential.
Content Marketing

Optimising Content for Featured Snippets and Zero-Click Searches

Creating great content is only part of the SEO equation. Without structure and interconnection, your blog posts may struggle to rank—no matter how informative they are. In 2025, one of the most effective strategies for improving SEO performance is implementing content clustering and pillar pages. This approach not only helps you dominate broader topics but also improves your site’s crawlability, boosts keyword rankings, and signals topical authority to search engines like Google (HubSpot, 2024). This guide explores how content clusters and pillar pages work, and how to use them to build SEO-rich topic hubs.
Content Marketing

Content Clustering and Pillar Pages: The SEO Power of Topic Hubs

In 2025, Google no longer rewards only well-optimized keywords—it rewards trustworthy, expert-driven content. This shift aligns with its evolving standard known as E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness. Websites that meet these criteria consistently outperform others in organic search rankings, especially in sensitive sectors like health, finance, and legal services (Google, 2022a). This article breaks down E-E-A-T and explains how to apply its principles to your content so that your brand becomes a trusted voice in your niche.
Content Marketing

E-E-A-T and Content Quality: How to Build Authority in Your Niche

Search engine optimization (SEO) in 2025 is no longer about stuffing keywords or tricking algorithms. Today, it focuses on creating valuable, user-focused content that meets search intent and provides trustworthy, expert information. If you want your content to rank in Google, it must be optimised using proven SEO techniques, aligned with Google's evolving standards like E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). This article presents a clear, step-by-step guide to writing SEO content that ranks well and builds long-term credibility.
Content Marketing

Creating Content That Ranks: A Step-by-Step SEO Writing Guide

In the digital age, building trust and credibility is a crucial differentiator for brands. One of the most effective ways to do this is through thought leadership blogging. Businesses that consistently publish high-quality, insightful blog content not only establish authority but also win the confidence of their target audiences. This article explores how blogging contributes to brand authority and offers a step-by-step guide to creating thought leadership content that ranks and converts—while staying true to Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles.
Content Marketing

Blogging for Brand Authority: Building Trust Through Thought Leadership

In today’s fast-paced content environment, blogging at scale is no longer optional—it’s essential. Businesses that publish regular, high-quality content see stronger customer engagement, better SEO rankings, and increased conversions. But scaling blog content manually can be time-consuming, expensive, and difficult to maintain consistently. This is where AI blogging tools come in. They help marketers and businesses produce more content in less time. Yet, a common concern arises: Can AI help you scale without losing your brand voice and quality? This article explores how to use AI blogging tools effectively to create content faster, maintain brand authenticity, and improve SEO performance, all while staying true to Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines.
Content Marketing

AI Blogging Tools: How to Scale Quality Content Without Losing Your Voice