Top Keywords for E-commerce and Online Selling in 2025: A Complete Guide

In 2025, e-commerce is more competitive than ever. One of the fastest ways to attract the right customers is by using the right keywords. Keywords are not just search terms—they’re the bridge between what your audience wants and what your online store offers. This guide will show you the best types of keywords for online selling, how to use them, and which tools can help you find them.

Why Keywords Matter in Online Selling
Keywords influence whether your store shows up on search engines when customers look for products. Using the right keywords can increase your traffic, improve conversion rates, and lower your marketing costs. It focuses on targeting what customers already search for instead of trying to create demand from scratch (AdNabu, 2025).

1. Understanding Keyword Types for E-commerce

There are two main types of keywords that every e-commerce store should use:

• Short-tail keywords: Broad search terms with high search volume, such as “shoes” or “laptop”. They are competitive but useful for general visibility (SEO.com, 2025).
  
• Long-tail keywords: More specific search phrases like “vegan running shoes for women”. These attract high-intent shoppers who are closer to making a purchase (SEO.com, 2025).
  

Pro Tip: Use short-tail keywords for broad category pages and long-tail keywords for individual product listings.

2. High-Volume General Keywords

Some keywords consistently get large search volumes in e-commerce and help boost visibility across many product categories:

• ecommerce business
  
• ecommerce platform
  
• ecommerce marketing
  
• start an ecommerce store
  
• best ecommerce websites
  (AdNabu, 2025)
  

These are ideal for your homepage, “About Us” page, and blog posts.

3. Purchase-Intent Keywords

Customers ready to buy often use words that signal intent:

• buy
  
• purchase
  
• order
  
• sale
  
• discount
  
• coupon
  
• free shipping
  
• deal
  (Yotpo, 2025)
  

For example, instead of “eco-friendly yoga mat,” use “buy eco-friendly yoga mat with free shipping” to capture customers who are ready to purchase.

4. Niche & Industry-Specific Keywords

Industry-focused keywords help position your store as an authority in its niche:

• sustainable fashion brands
  
• organic skincare online
  
• custom pet accessories
  
• home office ergonomic furniture
  (GoFish Digital, 2025)
  

By creating blog posts and guides using these terms, you can attract audiences that value expertise.

5. Seasonal & Trend Keywords

Keyword demand changes with trends and seasons. In Spring/Summer 2025, fashion terms like vanilla yellow, powder pink, and ‘90s plaid are trending (Pixyle.ai, 2025).
Adding seasonal keywords to product descriptions, social media posts, and ads during peak times can boost short-term sales.

6. Voice & Visual Search Keywords

Shopping habits are evolving:

• Voice search: Nearly 30% of product searches are voice-based. Queries are more conversational, like “what’s the best wireless blender under $50” (SeoProfy, 2025).
  
• Visual search: Platforms like Google Lens allow shoppers to search by image. Include descriptive alt text and filenames for every product photo (SeoProfy, 2025).
  

By adapting your keywords for voice and visual search, you expand your reach to modern shoppers.

7. Tools to Discover the Best Keywords

The right tools can help you uncover high-performing keywords quickly:

• Google Keyword Planner – Free and accurate search volume data straight from Google (LionMediaAd, 2025).
  
• SEMrush – Tracks keyword rankings, competition, and trends (AdNabu, 2025).
  
• Ahrefs – Excellent for long-tail keyword discovery.
  
• Ubersuggest – Affordable tool for beginners.
  
• Moz Keyword Explorer – Helps find keyword difficulty and SERP analysis.
  

8. Building Your Keyword Strategy

Here’s a step-by-step process:

1. List your main products and categories.
   
2. Research keywords using tools above.
   
3. Group keywords into:
   
   • Broad keywords for category pages.
     
   • Long-tail and purchase-intent keywords for product pages.
     
4. Integrate naturally into titles, descriptions, blogs, and alt text.
   
5. Track results and adjust based on performance.
   

9. SEO Tips for Using Keywords Effectively

• Place the main keyword in the title tag and first paragraph.
  
• Use variations of your main keyword throughout the content.
  
• Create an FAQ section to answer common search queries.
  
• Update content regularly with fresh keywords.
  
• Avoid “keyword stuffing” which can harm rankings.
  

Quote from Mr. Phalla Plang, Digital Marketing Specialist

“It focuses on trending keywords that people already search for. That way, it doesn’t have to convince them—they’re already searching.”

This reflects the importance of aligning your e-commerce strategy with what customers are actively looking for.

References

AdNabu. (2025, February 24). 500+ top ecommerce keywords in 2025. Retrieved August 15, 2025, from https://blog.adnabu.com/shopify/top-ecommerce-keywords/
GoFish Digital. (2025, January 14). Ecommerce SEO keywords: Top search terms (2025). Retrieved August 15, 2025, from https://gofishdigital.com/blog/ecommerce-seo-keywords/
Pixyle.ai. (2025, March 13). 10 spring/summer 2025 keywords your online store can’t ignore. Retrieved August 15, 2025, from https://www.pixyle.ai/blog/10-spring-summer-2025-keywords-your-online-store-cant-ignore
SEO.com. (2025, June 4). 100+ best SEO keywords for ecommerce businesses. Retrieved August 15, 2025, from https://www.seo.com/blog/best-seo-keywords-for-ecommerce/
SeoProfy. (2025, June 7). Ecommerce SEO trends and strategies for 2025. Retrieved August 15, 2025, from https://seoprofy.com/blog/ecommerce-seo-trends/
Yotpo. (2025, August 3). Best keywords to unlock buying intent & sales. Retrieved August 15, 2025, from https://www.yotpo.com/blog/best-keywords-for-ecommerce/
LionMediaAd. (2025, August 11). Essential keyword research tools that top e-commerce brands actually use in 2025. Retrieved August 15, 2025, from https://www.lionmediaad.com/post/essential-keyword-research-tools-that-top-e-commerce-brands-actually-use-in-2025