People no longer just type when they search or interact online—they speak. With smart speakers, voice assistants like Alexa, Siri, and Google Assistant, and audio-friendly apps, voice content is now transforming digital marketing. This article explores how businesses can use voice content to grow their brand, improve customer experience, and stay ahead of trends.
What Is Voice Content?
Voice content refers to digital information created or delivered through spoken word. This includes:
- Podcasts
- Voice-activated search answers
- Conversational scripts for assistants
- Audio blogs and branding voiceovers
Unlike text or video, voice content is designed to be heard—so it must be clear, human-like, and quick to deliver value.
Why Voice Content Matters in 2025
Marketers are paying attention to voice content for good reason. Let’s look at the stats:
- 71% of consumers prefer voice assistants over typing when searching online (PwC, 2023).
- 55% of U.S. households now own at least one smart speaker, such as Alexa or Google Home (NPR & Edison Research, 2024).
- Voice commerce is projected to exceed $30 billion globally by 2026 (Statista, 2024).
These numbers show that consumers want hands-free, voice-first experiences—and marketers must adapt.
Key Benefits of Voice Content
1. Convenience and Accessibility
Voice content makes it easy to consume information while multitasking, like when driving or cooking. This makes it accessible and user-friendly for people of all ages.
2. Faster Search Results
Voice searches are designed to give quick answers. If your content is optimised for voice, it can become the answer read out by Google Assistant or Siri.
3. Brand Personality
Through audio, your brand can develop a unique tone of voice—literally. This builds familiarity and trust with users.
4. Podcasting Power
As of 2024, there are over 5 million active podcasts worldwide with more than 70 million episodes, and podcast listening continues to grow year over year (Spotify for Podcasters, 2024).
Examples of Voice Content in Action
🎯 Domino’s Pizza
Customers can order pizza with their voice using Alexa or Google Assistant. This streamlines the buying process and increases orders.
🎙️ Patagonia’s Podcasts
Outdoor brand Patagonia shares environmental stories via podcast, building community and advocacy through voice.
💄 Sephora Voice Search
Sephora uses Google Home to give beauty tips and product suggestions via voice, improving customer experience.
How to Start Using Voice Content
🔍 Step 1: Optimise for Voice Search
Voice search queries are more conversational. Instead of typing “best camera 2025,” users might say, “What’s the best camera to buy this year?”
To optimise:
- Use natural language
- Include question-based content
- Target featured snippets (also called “position zero”)
🛠 Tools:
- AnswerThePublic
- AlsoAsked
- Semrush Voice Search Guide (Semrush, 2024)
🎧 Step 2: Launch a Podcast
Podcasts help you build trust, expertise, and a loyal audience.
🛠 Tools:
Use podcasts to:
- Share tips and news
- Host expert interviews
- Tell brand stories
🗣️ Step 3: Convert Blogs to Audio
Turn existing blog posts into audio format so users can listen on the go.
🛠 Tools:
These tools use text-to-speech AI to create lifelike audio content.
🔊 Step 4: Build a Voice App
Voice apps (or “skills”) let users interact with your business via voice through devices like Alexa or Google Assistant.
🛠 Tools:
For example, a hotel could let users book rooms or check-in by voice.
Best Practices for Voice Content
Creating great voice content means adapting your tone and format:
- Keep it conversational and simple
- Use short, clear sentences
- Avoid jargon
- Repeat key points for memorability
- Add warmth and emotion
❌ Instead of: “Our cloud solution enables optimal vertical scalability for enterprises.”
✅ Try: “Our tool helps your business grow fast and stay secure.”
Common Challenges (And How to Solve Them)
| Problem | Solution |
| Time-consuming creation | Start by reusing existing content |
| Tracking audio performance | Use Podtrac or Google Podcast Manager |
| Not sure what to talk about | Use Google Trends or run a poll on social media |
What’s Next: Future Trends in Voice Content
1. AI Voice Generation
Tools like ElevenLabs or Resemble AI use deep learning to create human-like voices for ads, training, or branding.
2. Voice Meets Visual
As AR and VR evolve, voice will be used to guide users through immersive digital spaces, like virtual shopping malls or exhibitions.
3. Multilingual Voice Marketing
To reach global audiences, companies will increasingly use multilingual voice generation tools like Lovo AI.
Note
Voice content is no longer optional—it’s essential. As more people use voice search and smart speakers, brands must create content that is easy to listen to, helpful, and engaging.
Whether you’re building your first podcast, optimising content for voice search, or launching a voice app, now is the best time to let your brand be heard.
More Read
References
- NPR & Edison Research. (2024). Smart Audio Report. https://www.edisonresearch.com/
- PwC. (2023). Consumer Intelligence Series: Voice Assistants. https://www.pwc.com/
- Spotify for Podcasters. (2024). Podcast Growth Stats. https://podcasters.spotify.com/
- Statista. (2024). Voice commerce revenue projections worldwide 2026. https://www.statista.com/
- Semrush. (2024). Voice Search SEO Tools. https://www.semrush.com/features/voice-search/
- Play.ht. (2024). AI Text-to-Speech Converter. https://play.ht/
- Anchor.fm. (2024). Free Podcast Hosting. https://anchor.fm/
- Buzzsprout. (2024). Podcast Management Platform. https://www.buzzsprout.com/
- ElevenLabs. (2024). AI Voice Generator. https://www.elevenlabs.io/
- Google Trends. (2024). Trending Keywords Explorer. https://trends.google.com/
