Social media platforms are constantly evolving — and so are their image size requirements. In 2025, brands that want to stand out must optimise their visuals not just for aesthetic appeal but also for technical precision. From pixel-perfect Instagram Reels to professional LinkedIn banners, following correct image dimensions ensures better engagement, visibility, and brand consistency across all networks.
- Why Image Sizes Matter in Social Media Marketing
- Facebook Image Sizes (2025)
- Instagram Image Sizes (2025)
- LinkedIn Image Sizes (2025)
- X (Formerly Twitter) Image Sizes (2025)
- TikTok Image and Video Sizes (2025)
- YouTube Image Sizes (2025)
- Pinterest Image Sizes (2025)
- Threads and Emerging Platforms
- Image Format and Quality Guidelines
- Infographic Summary: “2025 Social Media Image Size Cheat Sheet”
- References
According to HubSpot (2024), visual content improves social media engagement by up to 2.3 times compared to text-only posts. Poorly sized images, on the other hand, can lead to cropping, distortion, and reduced click-through rates. This article presents a detailed guide to the latest image dimensions for major platforms in 2025, supported by trusted sources and infographic layout recommendations for content teams.
Why Image Sizes Matter in Social Media Marketing
Each platform has its own rules, layouts, and display settings. If your image isn’t sized correctly:
- It may be cropped or resized improperly.
- The message or branding may be lost.
- The user experience may suffer, particularly on mobile.
According to Statista (2024), over 60% of global internet traffic comes from mobile devices, making responsive, properly sized images essential (Statista, 2024).
Facebook Image Sizes (2025)
Facebook remains a major content hub, especially for community and ad-based engagement. It supports multiple post formats, each requiring specific dimensions for optimal rendering.
| Content Type | Recommended Size (px) | Aspect Ratio |
| Profile Picture | 360 × 360 | 1:1 |
| Cover Photo | 820 × 360 | 2.28:1 |
| Feed Image | 1200 × 630 | 1.91:1 |
| Link Preview Image | 1200 × 628 | 1.91:1 |
| Event Cover Photo | 1920 × 1005 | 1.91:1 |
| Facebook Stories | 1080 × 1920 | 9:16 |
| Facebook Reels | 1080 × 1920 | 9:16 |
Infographic Tip: Use a mock Facebook page layout, highlighting each image area with exact pixel dimensions and placement tips.
Instagram Image Sizes (2025)
Instagram thrives on visuals. Optimising image sizes ensures clarity and consistency across feed, stories, reels, and ads.
| Content Type | Recommended Size (px) | Aspect Ratio |
| Profile Picture | 320 × 320 | 1:1 |
| Square Post | 1080 × 1080 | 1:1 |
| Portrait Post | 1080 × 1350 | 4:5 |
| Landscape Post | 1080 × 566 | 1.91:1 |
| Stories/Reels | 1080 × 1920 | 9:16 |
| IGTV Cover Photo | 420 × 654 | 1:1.55 |
Instagram recommends using full-screen vertical content for better reach and retention in Reels and Stories (Instagram, 2024).
LinkedIn Image Sizes (2025)
On LinkedIn, image quality signals professionalism. Proper sizing is crucial for B2B content visibility and credibility.
| Content Type | Recommended Size (px) | Aspect Ratio |
| Profile Picture | 400 × 400 | 1:1 |
| Background Banner | 1584 × 396 | 4:1 |
| Company Logo | 300 × 300 | 1:1 |
| Company Page Cover | 1128 × 191 | 5.9:1 |
| Feed Image | 1200 × 627 | 1.91:1 |
| Link Preview Image | 1200 × 627 | 1.91:1 |
| LinkedIn Stories | 1080 × 1920 | 9:16 |
Infographic Tip: Show a sample LinkedIn profile and page with callouts for logo, header, and feed post image sizes.
X (Formerly Twitter) Image Sizes (2025)
Visuals enhance performance on X, especially in tweets and link previews. Image optimisation prevents awkward cropping and boosts shareability.
| Content Type | Recommended Size (px) | Aspect Ratio |
| Profile Picture | 400 × 400 | 1:1 |
| Header Image | 1500 × 500 | 3:1 |
| Feed Image | 1200 × 675 | 16:9 |
| Card Image (Link) | 1200 × 628 | 1.91:1 |
X supports both landscape and portrait images, but 16:9 remains optimal for mobile feed previews (X, 2025).
TikTok Image and Video Sizes (2025)
TikTok is video-first, but visuals like profile images, video frames, and ad creatives must follow specific dimensions.
| Content Type | Recommended Size (px) | Aspect Ratio |
| Profile Picture | 200 × 200 | 1:1 |
| Video Size | 1080 × 1920 | 9:16 |
| Ad Thumbnail | 1080 × 1080 | 1:1 |
Pro Tip: Keep text and logos within the central safe zone to avoid UI overlap on mobile (TikTok Business, 2024).
YouTube Image Sizes (2025)
Thumbnails and cover images are essential for click-throughs and brand continuity on YouTube.
| Content Type | Recommended Size (px) | Aspect Ratio |
| Channel Profile Image | 800 × 800 | 1:1 |
| Channel Banner | 2560 × 1440 | 16:9 |
| Safe Area (TV/Desktop) | 1546 × 423 | Centered |
| Video Thumbnail | 1280 × 720 | 16:9 |
YouTube reports that custom thumbnails are used by 90% of top-performing videos (YouTube Creators, 2023).
Pinterest Image Sizes (2025)
Pinterest’s vertical layout makes sizing especially important for performance.
| Content Type | Recommended Size (px) | Aspect Ratio |
| Profile Picture | 165 × 165 | 1:1 |
| Standard Pin | 1000 × 1500 | 2:3 |
| Board Cover | 222 × 150 | 1.48:1 |
Pinterest suggests keeping your pins at a vertical 2:3 ratio to avoid automatic cropping (Pinterest, 2024).
Threads and Emerging Platforms
Emerging platforms like Threads and Bluesky follow image conventions similar to Instagram for easy cross-posting.
| Platform | Profile Picture | Post Image Sizes |
| Threads | 400 × 400 px | 1080 × 1350 px (4:5) |
| Bluesky | 400 × 400 px | 1024 × 512 px (2:1) |
While their adoption is still growing, staying consistent with Instagram-sized visuals ensures readiness for multichannel campaigns.
Image Format and Quality Guidelines
Best practices for uploading social visuals:
- JPEG: Best for photos.
- PNG: Ideal for logos or graphics with transparency.
- GIF/MP4: For animations (supported on Twitter, Instagram, LinkedIn).
- File size: Keep under 5 MB (except video-based ads).
- Colour mode: Use RGB (not CMYK) for digital screens.
Infographic Summary: “2025 Social Media Image Size Cheat Sheet”
Create a visual cheat sheet with:
- Platform logos
- Content types (profile, post, story, ad)
- Pixel dimensions and aspect ratios
- Quick tips (file format, size, safe zones)
This infographic can be shared internally with design and marketing teams or embedded in brand guidelines for consistency.
Note
In 2025, success in social media starts with visuals that fit. Each platform has its own image specifications — and following them is critical to avoid poor presentation, low reach, or lost leads. By mastering the correct image dimensions and using visual guides like infographics, marketers can ensure that every piece of content looks its best and performs to its potential. Consistency, quality, and platform-awareness remain the core ingredients for effective visual branding in today’s digital age.
More Read
References
HubSpot. (2024). The State of Social Media Marketing 2024. https://www.hubspot.com
Instagram. (2024). Instagram for Business: Design Recommendations. https://business.instagram.com
Pinterest. (2024). Creative Best Practices for Pins. https://business.pinterest.com
Statista. (2024). Share of Internet Traffic by Device Type. https://www.statista.com/statistics/
TikTok Business. (2024). Creative Specifications and Ad Guidelines. https://ads.tiktok.com
Wyzowl. (2024). The State of Video Marketing 2024. https://www.wyzowl.com/video-marketing-statistics
X. (2025). Card Image Guidelines and Post Sizes. https://business.twitter.com
YouTube Creators. (2023). Custom Thumbnail Best Practices. https://www.youtube.com/creators
