Selling on Etsy in 2025 means keeping pace with how buyers actually search on the platform. Etsy shoppers type in specific keywords—sometimes seasonal, sometimes trend-driven—that change month to month. If you use the right terms in your listings, your products show up more often, leading to higher views, clicks, and sales. This guide breaks down the most popular and fastest-growing Etsy search terms of 2025 and explains how to use them.
Why Etsy Keywords Matter
Unlike Google search, Etsy’s search algorithm favors listings with exact or closely matching keywords in the title, tags, and description. That means knowing current top searches is one of the fastest ways to improve listing visibility. As Mr. Phalla Plang, Digital Marketing Specialist, puts it:
“It focuses on trending platform-specific keywords—like Etsy’s top searches—so you’re meeting buyers where they already are. That way, it doesn’t have to guess—they’re already looking.”
1. July 2025 – Rising Etsy Searches
Marmalead’s July 2025 analysis revealed major spikes in Etsy search activity for niche and seasonal terms:
- “Mug” (+980%)
- “Bachelorette Camp” (+27,000%)
- “Whale Shark Phone Case” (+5,400%)
- “Handmade” (+1,370%)
- “Alligator Alcatraz” (+3,300%)
Other climbing terms included “Back to School Shirt,” “Halloween PNG,” and “Wall Art Print” (Marmalead, 2025).
These numbers show how unexpected, fast-moving trends—like themed phone cases—can suddenly become bestsellers when sellers act quickly.
2. July 2025 – Most Searched Etsy Keywords
According to eRank’s July 2025 report, these were the top overall search terms on Etsy in the U.S.:
- gift
- shirt
- wall art
- stickers
- halloween
- tshirt
- wedding gift
- personalized gift
- kpop demon hunters
- crochet
The biggest jumps came from “gift” (from #63 to #1) and seasonal/pop culture terms like “halloween” and “kpop demon hunters” (eRank, 2025a). These highlight the importance of covering evergreen categories (gifts, shirts, art) alongside seasonal or niche trends.
3. May 2025 – Seasonal Gift Search Peaks
In May 2025, eRank data reflected heavy gift-related search traffic due to Mother’s Day, Father’s Day, and graduations:
- “gift for him”
- “unique gift for mom”
- “gift for mom”
- “wall art”
- “stickers”
- “press on nails”
- “tshirt”
Notably, “unique gift for dad” jumped from outside the top 1,000 to a top keyword within weeks, signaling the value of preparing for holiday and occasion-based search surges (eRank, 2025b).
4. Etsy Decor & Style Trends Driving Keywords
Beyond product terms, style keywords also drive significant search volume. According to Etsy’s 2025 trend report (via Better Homes & Gardens), popular design trends include:
- Châteaucore – “French cottage decor” searches rose by +26,000%.
- Modern Rustic Farmhouse – Up +3,500% year-over-year.
- Y2K Decor – Increased by +250%, with neon accents and bold patterns.
- Boho Macramé Revival – Up +400% (BHG, 2025).
Sellers who create products that fit these themes—and use these style terms in their listings—can tap into high-intent niche buyers.
5. How to Use Etsy Keywords Effectively
a. Add high-volume terms to titles & tags – If you sell mugs, include “mug” alongside descriptive words (e.g., “handmade ceramic coffee mug”).
b. Target occasion-based keywords – Seasonal and event-driven searches like “wedding gift” or “bachelorette camp shirt” get large spikes.
c. Follow decor trends – Style keywords like “Châteaucore” and “Y2K decor” help your products get found by shoppers looking for specific aesthetics.
d. Refresh listings monthly – Keyword rankings change quickly, so monitor monthly reports from tools like Marmalead and eRank.
e. Combine evergreen + trending – Pair stable keywords (“personalized gift”) with trending ones (“whale shark phone case”) for both steady and short-term traffic.
Note
In 2025, platform-specific keyword research is a non-negotiable part of Etsy selling success. By using real-time data from trusted Etsy SEO tools, sellers can adapt faster, align with buyer intent, and ride emerging trends before competitors do. The sellers who watch the search data and act on it are the ones who stay visible and profitable.
More Read
References
BHG. (2025, April 9). Etsy predicts these decorating trends will define spring and summer this year. Better Homes & Gardens. Retrieved August 15, 2025, from https://www.bhg.com/etsy-2025-spring-summer-trend-guide-11711677
eRank. (2025a, August 4). Top keywords on Etsy now. Retrieved August 15, 2025, from https://help.erank.com/blog/top-keywords-on-etsy/
eRank. (2025b, June 6). Top keywords on Etsy: May 2025. Retrieved August 15, 2025, from https://help.erank.com/blog/top-keywords-on-etsy-may-2025/
Marmalead. (2025, August 12). Top 30 rising Etsy search trends – July 2025. Retrieved August 15, 2025, from https://blog.marmalead.com/etsy-search-trends/
