In 2025, a LinkedIn Company Page is far more than a digital placeholder—it’s a core asset in B2B marketing and lead generation. With over 67 million companies listed on LinkedIn and 4 out of 5 B2B marketers ranking it as the most effective platform for quality leads (LinkedIn, 2024), a well-optimised page can significantly boost visibility, trust, and conversions.
- 1. The Value of a LinkedIn Company Page in 2025
- 2. Optimise the Foundation of Your Company Page
- 3. Add a Clear Call-to-Action Button
- 4. Create Showcase Pages for Services or Audiences
- 5. Share High-Engagement Content Consistently
- 6. Encourage Employee Advocacy
- 7. Launch a Company Newsletter
- 8. Use LinkedIn Analytics to Refine Your Strategy
- 9. Promote Your Page Across All Channels
- 10. Run Lead Generation Ads from Your Page
- References
However, many businesses underuse this opportunity. This guide explains how to transform your LinkedIn Company Page into a high-performing, lead-generating channel.
1. The Value of a LinkedIn Company Page in 2025
LinkedIn is the top social media channel for B2B marketing, generating more than 80% of all social media leads (Content Marketing Institute, 2024). A LinkedIn Company Page:
- Strengthens brand awareness and trust
- Highlights key products and services
- Attracts and engages potential clients
- Recruits top-tier talent
Yet only 27% of LinkedIn pages are updated monthly, which means most businesses are missing out (Socialinsider, 2024).
2. Optimise the Foundation of Your Company Page
Your company page should be treated like a landing page—clear, compelling, and conversion-driven. Start by updating:
- Logo: Pages with logos receive 6x more visits (LinkedIn, 2024).
- Banner image: Use a branded visual that conveys your message or campaign.
- Tagline: Make it benefits-focused. Example: “Helping healthcare providers digitise operations faster.”
- Overview/About section: Use keywords for SEO. Focus on who you serve, how you solve problems, and what sets you apart.
Be sure to fill out all sections, including website, phone, industry, company size, and location. Complete profiles get 30% more weekly views (LinkedIn, 2024).
3. Add a Clear Call-to-Action Button
LinkedIn allows a single CTA button that appears beneath your logo. Choose wisely.
Available options include:
- Visit Website
- Contact Us
- Learn More
- Sign Up
- Register
Best practice: Use a UTM-tracked link to measure performance in tools like Google Analytics. Link it to a lead magnet, demo form, or service overview—not just your homepage.
4. Create Showcase Pages for Services or Audiences
If your company has multiple business units or customer types, create Showcase Pages—LinkedIn’s version of sub-brand pages.
Example:
- Main Page: First Cambodia
- Showcase Pages: “Enterprise IT Solutions” | “Digital Transformation Services”
Showcase Pages allow you to:
- Customise messaging for niche audiences
- Highlight specific product lines
- Track analytics independently
This segmentation enhances relevance and improves targeting in ads and outreach campaigns (LinkedIn, 2024).
5. Share High-Engagement Content Consistently
The LinkedIn algorithm favours fresh, engaging content. According to HubSpot (2025), companies that post at least 3 times per week see double the engagement of those posting once weekly.
Top-performing formats include:
- Carousel PDFs (tips, templates)
- Short native videos (under 2 mins)
- Industry trend updates
- Employee stories or client testimonials
- Company milestones and news
Avoid simply resharing links. Instead, add commentary, insights, or ask a question to drive conversation. Native content outperforms link-based content by up to 40% (Socialinsider, 2024).
6. Encourage Employee Advocacy
Employee posts have 3x higher reach and 7x more trust than posts from company pages (LinkedIn, 2024). Encourage team members to:
- Share their work experiences
- Post about events, product launches, and wins
- Repost company content with a personal take
Use tools like EveryoneSocial or Hootsuite Amplify to streamline employee sharing.
When employees engage, the algorithm boosts your page’s visibility—and leads are 58% more likely to convert when referred by employees (LinkedIn, 2024).
7. Launch a Company Newsletter
In 2025, LinkedIn allows organisations to publish newsletters directly from their company pages. These newsletters are sent via email and in-platform notifications, often achieving 40–45% open rates, much higher than traditional emails (Content Marketing Institute, 2024).
Newsletter tips:
- Publish monthly or biweekly
- Focus on value: industry insights, case studies, Q&A
- End with a CTA (e.g., “Download our report” or “Join our webinar”)
The newsletter feature is ideal for building thought leadership and community.
8. Use LinkedIn Analytics to Refine Your Strategy
Regularly check LinkedIn’s built-in analytics to measure:
- Follower growth
- Page visits and demographics
- Content impressions and clicks
- CTA button performance
Top metrics to watch:
- Click-through rate (CTR) on posts and buttons
- Most viewed job titles and industries
- Engagement by content format
Use insights to refine posting times, content type, and audience targeting. Pages that monitor analytics consistently see 2.4x faster follower growth (LinkedIn, 2024).
9. Promote Your Page Across All Channels
To grow visibility, integrate your page into your multichannel strategy:
- Add your LinkedIn page to your email signature
- Include it on your website and contact page
- Share it in newsletters and sales materials
- Add it to PR or event promotion assets
You can also run brand awareness campaigns to grow followers using LinkedIn Ads.
10. Run Lead Generation Ads from Your Page
LinkedIn Ads are more expensive than other platforms, but they deliver high-intent, decision-maker leads. In fact, B2B campaigns on LinkedIn boast a 6.1% average conversion rate (WordStream, 2024).
Best ad formats for company pages:
- Sponsored content: Promote lead magnets or blog posts
- Lead Gen Forms: Collect info without sending users off-platform
- Conversation Ads: Interactive messages that let users choose a path
Use LinkedIn’s Campaign Manager to set audience filters by job title, industry, and behaviour.
Note
In 2025, a well-structured and active LinkedIn Company Page can drive consistent B2B engagement, visibility, and conversions. It’s not just about posting—it’s about optimisation, storytelling, employee advocacy, and strategic lead capture.
Think of your LinkedIn page as a live, evolving landing page. Keep it updated, use analytics, and focus on delivering real value—and you’ll turn visitors into leads, and followers into loyal customers.
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References
Content Marketing Institute. (2024). B2B Content Marketing Benchmarks, Budgets, and Trends – North America. https://contentmarketinginstitute.com/
HubSpot. (2025). State of Marketing Report 2025. https://www.hubspot.com/state-of-marketing
LinkedIn. (2024). LinkedIn Pages Best Practices. https://business.linkedin.com/marketing-solutions/linkedin-pages
LinkedIn. (2024). The Sophistication of Employee Advocacy. https://business.linkedin.com/marketing-solutions/blog
LinkedIn. (2024). LinkedIn Showcase Pages Overview. https://www.linkedin.com/help/linkedin/answer/a507663
Socialinsider. (2024). LinkedIn Benchmarks: Content Engagement Trends. https://www.socialinsider.io/blog/linkedin-industry-benchmarks/
WordStream. (2024). LinkedIn Ads Benchmarks for 2024. https://www.wordstream.com/blog/ws/2024/12/10/linkedin-ads-benchmarks
