If you want to sell online successfully, knowing what categories have the highest demand can make or break your sales strategy. In 2025, marketplaces like Amazon and Walmart continue to dominate global e-commerce, each with their own set of high-volume product categories. This article breaks down the top categories based on verified data—so you can focus on where buyers are already spending.
Why High-Volume Categories Matter
Selling in categories with proven demand increases the likelihood of regular sales and faster scaling. Instead of testing random products, you can align with established shopping patterns. As Mr. Phalla Plang, Digital Marketing Specialist, notes:
“It focuses on high-volume categories where buyers are already active. That way, it doesn’t have to create demand—it simply meets it.”
Amazon’s Top-Selling Categories in 2025
1. Beauty & Personal Care
A consistently high-performing category with strong repeat purchase potential. Popular subcategories include skincare, haircare, and personal grooming tools (Printify, 2024).
2. Home & Kitchen
This category remains a powerhouse, covering everything from cookware and small appliances to décor and cleaning gadgets. It’s competitive but offers steady demand year-round (Printify, 2024; eDesk, 2025).
3. Clothing, Shoes & Jewelry
Fashion items, especially those that allow personalization (like print-on-demand T-shirts), perform well on Amazon. Apparel remains a favorite for sellers entering the marketplace (Printify, 2024).
4. Most-Searched Products on Amazon in 2025
MeetGlimpse’s January 2025 data shows high search volumes for:
- Laptops
- Hair dryers
- Tide Pods
- Wireless headphones
- Water bottles
(MeetGlimpse, 2025)
These searches indicate both seasonal essentials and year-round staples that drive category sales.
Walmart’s Best-Selling Categories in 2025
1. Babycare
Includes diapers, baby formula, and wipes—staples with constant demand (LitCommerce, 2025).
2. Cleaning Supplies
Household cleaning products remain strong performers, especially eco-friendly and bulk-buy options (LitCommerce, 2025; ForceGet, 2025).
3. Clothing & Accessories
Fashion continues to be a steady category for Walmart sellers, both in-store and online (LitCommerce, 2025).
4. Pet Supplies
Pet care products, from food to grooming tools, have stable year-round sales (LitCommerce, 2025).
5. Beauty Products
Personal care and cosmetics remain high-volume categories, mirroring Amazon’s success in this segment (LitCommerce, 2025).
6. Additional Consistent Performers
ForceGet (2025) also lists kitchenware, fitness accessories, personal care items, and bedding/linens as top sellers.
Comparison Table
| Marketplace | Top Categories |
| Amazon | Beauty & Personal Care, Home & Kitchen, Clothing/Shoes/Jewelry, Electronics, Household Essentials |
| Walmart | Babycare, Cleaning Supplies, Clothing & Accessories, Pet Supplies, Beauty Products, Kitchenware, Fitness Accessories, Bedding/Linens |
How Sellers Can Use This Data
- Start in Strong Categories – Begin selling in categories with proven sales volume to minimize risk.
- Differentiate – Use niche targeting (e.g., eco-friendly cleaning supplies instead of generic cleaners).
- Track Trends – Watch marketplace bestseller lists for emerging subcategories.
- Optimize Listings – Include relevant category keywords, clear product titles, and professional images.
- Plan for Seasonality – Stock up ahead of seasonal spikes in categories like bedding or apparel.
Note
High-volume categories are not just about chasing big markets—they’re about finding consistent, proven demand. Whether it’s beauty products on Amazon or cleaning supplies on Walmart, aligning your product strategy with these categories in 2025 can fast-track your marketplace success.
References
eDesk. (2025, May 1). Amazon marketplace statistics 2025. eDesk. Retrieved August 15, 2025, from https://www.edesk.com/blog/amazon-statistics/
ForceGet. (2025, June 2). What are top selling items on Walmart by product category. ForceGet. Retrieved August 15, 2025, from https://forceget.com/blog/what-are-top-selling-items-on-walmart-by-product-category/
LitCommerce. (2025, July). 12+ Walmart best selling items: Finding top products to sell! [2025 Updated]. LitCommerce. Retrieved August 15, 2025, from https://litcommerce.com/blog/best-seller-walmart-items/
MeetGlimpse. (2025, January). The 100 most searched products on Amazon (January 2025). MeetGlimpse. Retrieved August 15, 2025, from https://meetglimpse.com/top-searched/most-searched-products-on-amazon/
Printify. (2024, November 28). Top-selling categories on Amazon: A guide for sellers. Printify. Retrieved August 15, 2025, from https://printify.com/blog/top-selling-categories-on-amazon/
