In 2025, with changing algorithms and fierce competition for attention, knowing the best times to post on social media is crucial for increasing organic engagement. While content quality remains a key factor, the timing of your post can significantly influence its reach, visibility, and performance.
This article offers a data-driven breakdown of the best times to post across major platforms, backed by the most recent studies, and explains how to tailor your timing strategy based on your audience and content type.
Why Posting Time Affects Organic Reach
Social media algorithms prioritise posts that generate early engagement. When you post at a time when your audience is online, your content is more likely to receive likes, comments, shares, and views quickly, which improves its ranking in users’ feeds (Sprout Social, 2025).
According to Later (2025), posts shared during peak activity hours receive up to 42% more engagement compared to posts made during low-traffic periods. This means that timing is not just a tactical decision—it’s part of your algorithmic strategy.
Best Times to Post on Major Platforms in 2025
The following insights are based on the most recent research and performance benchmarks from credible sources, including Sprout Social, Later, Hootsuite, Socialinsider, and LinkedIn Analytics.
- Best days: Tuesday, Wednesday, and Thursday
- Best times: 9:00 AM–12:00 PM and 7:00–9:00 PM (local time)
- Worst day: Sunday
- Tip: Reels perform better in the evening, while Stories gain traction in the morning.
(Sources: Later, 2025; Socialinsider, 2025)
- Best days: Monday to Thursday
- Best times: 8:00–11:00 AM and 1:00–2:00 PM
- Worst day: Saturday
- Tip: Content shared in Facebook Groups sees higher organic engagement than Page posts.
(Sources: Hootsuite, 2024; Sprout Social, 2025)
- Best days: Tuesday and Wednesday
- Best times: 8:00–10:00 AM and 12:00–1:00 PM
- Worst day: Sunday
- Tip: Focus on morning hours when B2B professionals are most active.
(Source: LinkedIn, 2025)
TikTok
- Best days: Monday to Friday
- Best times: 6:00–10:00 PM, and 7:00–9:00 AM
- Worst day: Variable by audience
- Tip: Videos perform best within the first 2 hours—post during known peak times for maximum effect.
(Source: TikTok, 2025)
X (formerly Twitter)
- Best days: Tuesday and Thursday
- Best times: 9:00–11:00 AM and 1:00–3:00 PM
- Worst day: Saturday
- Tip: Engagement such as replies and retweets occurs fastest within the first 20 minutes.
(Source: Sprout Social, 2025)
How to Find Your Best Posting Time
While general benchmarks are helpful, every brand’s audience is different. The best way to boost organic engagement is to use your own data.
1. Use Native Analytics Tools
Most platforms provide free analytics to help you determine when your followers are most active.
- Meta Business Suite (Instagram & Facebook): Audience insights by hour/day
- TikTok Analytics: Shows follower activity and top-performing times
- LinkedIn Analytics: Tracks post impressions and engagement over time
- X Analytics: Displays real-time tweet engagement trends
2. Test and Compare Performance
Experiment with posting the same type of content at different times over several weeks. Track metrics such as:
- Engagement rate (likes, comments, shares)
- Reach/impressions
- Click-through rate
- Watch time (for video content)
Use tools like Later, Hootsuite, or Buffer to schedule and analyse content performance.
3. Consider Time Zones
If your audience spans multiple regions, tailor your posting times to their local peak hours. For example, if your audience is based in Cambodia and Singapore, post between 9:00 AM–12:00 PM GMT+7/+8.
Platform-Specific Tips for Timing Success
| Platform | Pro Tips |
| Reels work best during evening hours; stories perform well mid-morning. | |
| Group posts have higher reach than Page posts. Avoid late-night posts. | |
| Focus on early weekday mornings for B2B engagement. | |
| TikTok | Post when users are likely to scroll (early morning or late evening). |
| X (Twitter) | Post during business hours for higher engagement. |
Debunking the “One Best Time” Myth
There is no single best time to post across all industries, platforms, or accounts. Optimal timing depends on:
- Your audience’s habits and location
- The type of content you post
- The platform’s latest algorithm updates
- Real-time factors (e.g., events, holidays, time of day)
According to Hootsuite (2024), brands that consistently test and refine their posting schedule see a 23% increase in organic reach compared to those that rely only on industry averages.
Note
In 2025, the right timing amplifies your content’s potential—helping you reach more people, spark more interactions, and grow organically without paying for ads. While timing isn’t the only factor that affects organic reach, it’s one of the easiest to optimise using data you already have.
Post with purpose, track performance, and refine your strategy—because the right content at the right time delivers the best results.
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References
Hootsuite. (2024). The Global State of Digital 2024. Retrieved from https://www.hootsuite.com/resources/digital-trends
Later. (2025). Best Times to Post on Social Media in 2025. Retrieved from https://later.com/blog/best-time-to-post-on-social-media/
LinkedIn. (2025). LinkedIn Analytics Guide. Retrieved from https://www.linkedin.com/help/linkedin/answer/4499
Socialinsider. (2025). Instagram Engagement Benchmarks 2025. Retrieved from https://www.socialinsider.io/blog/instagram-benchmarks/
Sprout Social. (2025). Best Times to Post on Social Media: 2025 Edition. Retrieved from https://sproutsocial.com/insights/best-times-to-post-on-social-media/
TikTok. (2025). TikTok Creator Guide 2025. Retrieved from https://www.tiktok.com/business
