In today’s competitive content landscape, simply creating good Facebook posts is no longer enough. When you post matters just as much as what you post. With algorithm changes, evolving user habits, and growing mobile use, brands in 2025 must align their content with the times when their audience is most active. This guide reveals the best times to post on Facebook in 2025 based on the latest studies and offers clear strategies for finding your personalised optimal posting schedule.
- 1. Why Timing Still Matters in Facebook’s 2025 Algorithm
- 2. General Best Times to Post on Facebook (2025 Research)
- 3. Why You Should Tailor Posting Times to Your Audience
- 4. How to Find Your Best Posting Time Using Meta Tools
- 5. Match Content Types to Time Slots
- 6. Best Times for Facebook Stories and Reels
- 7. Test and Optimise Using A/B Experiments
- 8. Use Smart Scheduling Tools to Stay Consistent
- 9. Frequency vs Timing: What Matters More?
- 10. Watch Out for Algorithm Changes in 2025
- References
1. Why Timing Still Matters in Facebook’s 2025 Algorithm
The Facebook algorithm still prioritises:
- Recency: Fresh posts are more likely to be shown.
- Engagement speed: Posts that get likes and comments quickly are rewarded.
- Active time slots: More users online = more visibility and interaction.
Even though AI-driven delivery is improving, posting when your audience is active significantly boosts your chances of being seen, especially in organic feeds.
2. General Best Times to Post on Facebook (2025 Research)
Leading social media scheduling platforms including Sprout Social and Hootsuite analysed millions of posts across industries in 2025. Their findings show:
| Day | Optimal Time (Local Time) | Engagement Quality |
| Monday | 9:00 AM – 11:00 AM | High |
| Tuesday | 10:00 AM – 12:00 PM | Very High |
| Wednesday | 11:00 AM – 1:00 PM | Very High |
| Thursday | 9:00 AM – 11:00 AM | High |
| Friday | 8:00 AM – 10:00 AM | Moderate |
| Saturday | 10:00 AM – 11:00 AM | Low |
| Sunday | 11:00 AM – 12:00 PM | Moderate |
(Sprout Social, 2025; Hootsuite, 2025)
Insight: Mid-week mornings continue to outperform other timeframes. Avoid posting late at night or during major holidays unless you’re running a campaign.
3. Why You Should Tailor Posting Times to Your Audience
While global benchmarks are helpful, your specific audience behaviour matters more. Your optimal posting time will depend on:
- Time zone of your followers
- Age and job role (e.g., students, professionals, or retirees)
- Industry (e.g., B2B brands perform better on weekdays; lifestyle brands can thrive on weekends)
Use Meta Page Insights to review when your followers are most active each day (Meta, 2025).
4. How to Find Your Best Posting Time Using Meta Tools
Steps:
- Open Meta Business Suite.
- Go to “Insights” → “Audience”.
- Scroll to “When your fans are online”.
- Analyse the most active hours and days.
If your audience is active at 8 AM every weekday, schedule your posts 15–30 minutes before peak time to ensure your post is ready when they open the app.
5. Match Content Types to Time Slots
Different content performs best at different times:
| Content Type | Best Time to Post |
| News & Announcements | 7:30 AM – 9:00 AM |
| Educational Posts | 10:00 AM – 12:00 PM |
| Product Promos | 12:00 PM – 2:00 PM |
| Entertaining Reels or Memes | 6:00 PM – 9:00 PM |
| Live Videos | Peak times + 15 minutes early |
Tip: Pair content timing with intent. For example, lunch hours are perfect for shopping-related content, while mornings are best for informative posts.
6. Best Times for Facebook Stories and Reels
Stories and Reels, while part of the Facebook ecosystem, have unique engagement patterns.
- Stories: Perform well during morning breaks (7 AM–9 AM) and lunch (12 PM–1 PM)
- Reels: Gain the most engagement in the evening (6 PM–9 PM), when users are scrolling casually
Reels also have higher organic reach, so posting during scroll-heavy times can increase your content’s visibility.
7. Test and Optimise Using A/B Experiments
One of the best ways to confirm your best posting time is to run A/B tests.
How:
- Use Meta Experiments or tools like Buffer or Later to schedule the same post at two different times
- Track engagement metrics (reach, likes, shares, clicks)
- Repeat weekly to identify patterns
Buffer’s analytics shows that A/B tested posts often see a 15–30% increase in engagement after optimisation (Buffer, 2025).
8. Use Smart Scheduling Tools to Stay Consistent
Here are some tools to automate your best timing:
- Meta Business Suite – Facebook’s native scheduler with built-in insights
- Buffer – AI-optimised time slot recommendations
- Later – Drag-and-drop calendar with visual planning
- Hootsuite – Advanced reporting and team collaboration features
All of these tools allow for auto-scheduling based on engagement history.
9. Frequency vs Timing: What Matters More?
Posting frequency affects engagement just as much as timing. Here’s a general rule for 2025:
- Minimum: 3–4 posts per week
- Ideal for active pages: 1 post per day
- Stories: 5–7 per week for strong brand presence
Posting too much can reduce engagement, while posting too little may cause you to disappear from user feeds.
10. Watch Out for Algorithm Changes in 2025
Facebook’s 2025 algorithm update emphasises:
- Real-time engagement: Early likes and comments give the post a boost
- Meaningful content: Comments > likes
- Freshness: Posts over 24 hours old quickly lose reach
That’s why posting when your audience is most active is critical to win the algorithm and appear higher in their feeds.
Note
The best time to post on Facebook in 2025 is not a one-size-fits-all answer. While studies show that mid-morning during weekdays is most effective, your audience’s behaviour and content type will define your true sweet spot. With help from Meta Insights and scheduling tools, you can identify, test, and refine your post timing to boost engagement, increase reach, and build stronger relationships with your followers.
More Read
References
Buffer. (2025). Social media timing guide. https://buffer.com/library/best-time-to-post-on-facebook
Hootsuite. (2025). The best times to post on social media in 2025. https://hootsuite.com/resources/best-time-to-post-on-social-media
Later. (2025). Scheduling for Facebook & Instagram. https://later.com/facebook/
Meta. (2025). Meta Business Suite. https://business.facebook.com/
Meta. (2025). Page Insights: When your fans are online. https://www.facebook.com/business/help/788576511663528
Sprout Social. (2025). Best times to post on Facebook in 2025. https://sproutsocial.com/insights/best-times-to-post-on-social-media/
