Tie Soben

948 Articles
A person reacting with relief while viewing matching brand messages on a phone and laptop, highlighting synchronizing brand messaging across devices.
Digital Branding

Synchronizing Brand Messaging Across Devices

Person pointing at bright storyboard frames with excited expression, demonstrating storyboarding for AI-generated video ads.
Video Marketing

Storyboarding for AI-Generated Video Ads: Myths vs Facts

A surprised creator pointing at rising analytics charts on a bright screen, expressing excitement about Influencer-Affiliate Hybrids.
Affiliate Marketing

Influencer-Affiliate Hybrids: The Future of Performance Partnerships

Professional looking at branching AI-generated future paths with a tense, focused expression representing scenario planning for AI-driven market disruption.
AI & Emerging Tech

Scenario Planning for AI-Driven Market Disruption: Myths vs Facts

Business user comparing a dark, confusing interface to a bright, clear UX layout, highlighting how UX design shapes brand trust and perception.
Digital Branding

Designing for Trust: How UX Affects Brand Perception

Emotional close-up of a marketer reacting to an AI-powered dashboard generating multi-platform content, highlighting the multi-platform content engine concept.
Content Marketing

Building a Multi-Platform Content Engine with AI

Marketer pointing to a glowing lead score dashboard with a confident expression, illustrating lead scoring automation.
Email & CRM

Lead Scoring Automation: From Guesswork to Precision

A marketer looks surprised as a glowing multi-modal AI interface displays text, images, and audio icons merging; represents the power of multi-modal AI marketing.
AI & Emerging Tech

The Role of Multi-Modal AI in 2025 Marketing (Myths vs Facts)

Person reacting with surprise to a digital cart icon flashing a warning, representing reducing cart abandonment with predictive nudges.
E-commerce Marketing

Reducing Cart Abandonment with Predictive Nudges

A marketer looking surprised at a glowing dashboard screen, showing rising KPIs, symbolizing alignment and clarity in marketing dashboards.
Performance & Analytics

Marketing Dashboards That Align Teams and KPIs

Person reacting with surprise to an AI Overview panel on a bright screen, symbolizing the shift toward zero-click search behavior.
SEO & AI

Optimizing for AI Overviews (SGE) and Zero-Click Results: Myths vs Facts for 2025

Person reacting with surprise to an AI Overview panel on a bright screen, symbolizing the shift toward zero-click search behavior.
SEO & AI

Optimizing for AI Overviews (SGE) and Zero-Click Results: Myths vs Facts for 2025