Tie Soben

948 Articles
Person reacting with surprise while blocking spam icons, symbolizing community reputation systems and trust control.
Community Marketing

Community Reputation Systems to Reduce Spam & Low-Quality Posts

Surprised marketer looking at predictive AI dashboard designing a campaign before briefing, showing curiosity and insight.
AI & Emerging Tech

Predictive AI That Designs Campaigns Before You Brief It

Marketer reviewing an affiliate partner quality dashboard with a surprised expression, highlighting data-driven trust and performance scoring.
Affiliate Marketing

Affiliate Partner Quality Score: A Modern Evaluation System

A marketing leader looking surprised while comparing two conflicting analytics charts, highlighting tension around Marketing Mix Modeling vs Attribution.
Performance & Analytics

Marketing Mix Modeling vs Attribution: What CMOs Need in 2026

A marketer with an excited expression points to multiple glowing content formats on several screens, highlighting content repurposing frameworks.
Content Marketing

Content Repurposing Frameworks for Multi-Platform Reach: Myths, Facts, and What Actually Works in 2025

A surprised product creator viewing clustered community ideas on a bright screen, illustrating excitement in user-led co-creation.
Community Marketing

Community Co-Creation: Letting Users Build Your Product

A professional pointing at a glowing digital persona hologram with a focused, emotional expression, representing how AI personas influence branding.
Digital Branding

How AI Personas Influence Branding in 2026: Myths, Facts, and Actionable Steps

A surprised business professional pointing at rising analytics graphs on a laptop, showing excitement and clarity about affiliate marketing for high-ticket B2B products.
Affiliate Marketing

Affiliate Marketing for High-Ticket B2B Products: Myths vs Facts

A marketer looks surprised as an AI dashboard highlights rising churn risk, illustrating Predictive Churn Models for Subscription Brands.
Performance & Analytics

Predictive Churn Models for Subscription Brands

Emotional creative director looking at an AI-generated video storyboard glowing in neon light, showing the shift toward AI-powered creative direction.
Creative Design

Creative Direction in the Age of Text-to-Video AI

A surprised marketer looking at digital map pins transforming into AI agents, highlighting The New Local Marketing Stack.
Local Marketing

The New Local Marketing Stack: From Maps to AI Agents

Person reacting with surprise to a glowing smart speaker while learning about voice-based interactive ads.
Interactive Marketing

Voice-Based Interactive Ads for Smart Home Devices