Tie Soben

948 Articles
A marketer analyzing a digital map of customer interactions across multiple channels, symbolizing customer journey analytics and smarter decision-making.
Performance & Analytics

Every Step Counts: Making Smarter Decisions with Customer Journey Analytics

A marketer analyzing a real-time marketing dashboard displaying live campaign data and performance metrics, symbolizing fast, data-driven decision-making.
Performance & Analytics

From Data to Action: The Power of Real-Time Marketing Dashboards

A marketer analyzing multi-touch attribution data showing how multiple marketing channels contribute to conversions, symbolizing holistic campaign insight.
Performance & Analytics

Beyond the Last Click: How Multi-Touch Attribution Reveals What Really Works

A marketer managing unified CRM data across multiple channels to build a seamless 360-degree customer experience.
Email & CRM

From Email to Everywhere: Building a 360° CRM Experience

A marketer analyzing CRM-driven email performance metrics showing conversions and revenue growth, symbolizing data-powered marketing success.
Email & CRM

Beyond Opens: How CRM Metrics Turn Emails into Revenue

An email successfully reaching a customer’s inbox through optimized CRM deliverability strategies and data-driven engagement tracking.
Email & CRM

Inbox Ready: The CRM Blueprint to Email Deliverability Success

A marketer using lifecycle email automation to send personalized messages at optimal times, symbolizing smart, customer-focused communication.
Email & CRM

The Right Email at the Right Time: Lifecycle Marketing Done Right

A marketer looks amazed at a laptop as holographic data shapes an email greeting, symbolizing AI-powered CRM personalisation in 2025.
Email & CRM

Beyond the Name: How CRM Data is Revolutionising Email Personalisation in 2025

A marketer strategically moves chess pieces shaped like social media icons on a glowing digital chessboard, representing data-driven decision-making in 2025.
Social Media Marketing

Smart Metrics, Smarter Moves: Making Social Media Data Count in 2025

A shopper scrolls through their smartphone as social media icons transform into shopping bags, representing the seamless journey from browsing to buying in social commerce.
Social Media Marketing

From Scroll to Sale: The Rise of Social Commerce in 2025

Split-screen showing a micro influencer engaging closely with followers and a macro influencer addressing a large crowd, symbolizing the balance between trust and reach in influencer marketing.
Social Media Marketing

Micro vs. Macro Influencers in 2025: Who’s Winning the Trust Game?

A digital creator pointing at a glowing smartphone screen showing viral engagement numbers, symbolizing the power of short-form video to drive attention and conversions.
Social Media Marketing

Hook, Watch, Convert: Short-Form Video Strategy That Delivers