Tie Soben

948 Articles
Visual comparison of disconnected multichannel marketing versus unified omnichannel strategy creating seamless, connected customer journeys.
Omnichannel Marketing

From Multichannel to Omnichannel: Creating Seamless Customer Journeys

Diverse community united around a purpose-driven brand, symbolizing how shared values and meaningful marketing build lasting connections.
Data & Privacy

The Role of Purpose-Driven Marketing in Community Building

Marketer using transparent and ethical data practices to protect user privacy, symbolized by a glowing digital shield of trust and transparency.
Data & Privacy

Building Trust with Transparent Data Practices

Marketer transitioning from traditional cookie-based tracking to privacy-safe data strategies using ethical, consent-driven marketing tools.
Data & Privacy

The Future of Cookieless Marketing: Privacy-Safe Data Strategies

User managing their digital privacy and data preferences through a transparent interface, symbolizing empowerment and ethical data-driven marketing.
Data & Privacy

From Consent to Control: Empowering Users in Data-Driven Marketing

An AI-generated image showing a face split in half. The left side is a smiling human, and the right side is a cold, blue circuit board, representing the conflict between human personalisation and data profiling.
Data & Privacy

Balancing Personalisation with Privacy: Where is the Line?

A person speaking to a voice assistant while data streams visually from their voice, representing privacy and trust concerns in AI-powered voice interactions.
Conversational Marketing

Privacy, Consent, and Trust in Voice Interactions

A marketer analyzing chatbot engagement data and metrics on a glowing dashboard, symbolizing success measurement in conversational marketing.
Conversational Marketing

Measuring Success in Conversational Marketing: Metrics That Matter

A creative designer visualizing a brand’s sound identity through colorful waveforms and a glowing microphone, symbolizing sonic branding.
Conversational Marketing

Designing for Voice: How to Build a Brand Identity with Sound

A marketer interacting with a chatbot and smart speaker while viewing real-time sales analytics, symbolizing conversational commerce success.
Conversational Marketing

Conversational Commerce: Turning Voice Assistants and Chatbots into Sales Machines

A person speaking into a smartphone with glowing sound waves transforming into search results, symbolizing voice search optimization.
Conversational Marketing

The Rise of Voice Search: How Brands Can Optimize for Spoken Queries

A group of Gen Z consumers engaging with ethical brands and activism-driven marketing on their smartphones, symbolizing conscious consumerism.
Purpose & Sustainability

Gen Z and the Rise of Conscious Consumers: Marketing in the Age of Activism