Tie Soben

948 Articles
Marketer celebrating as a retargeting PPC campaign converts abandoned carts into new sales using automated display ads.
Search Marketing

Retargeting with PPC: How to Win Back Lost Visitors and Boost Sales

Digital marketer analyzing 2025 PPC performance metrics dashboard showing rising CTR, ROAS, and conversions.
Search Marketing

Tracking Success in PPC: Metrics That Matter Most in 2025

Marketer studying emotional triggers and ad copy psychology to create PPC ads that convert using proven psychological frameworks.
Search Marketing

PPC Ad Copywriting That Converts: Psychology, Structure, and Best Practices

Digital marketer amazed by AI automating PPC advertising, with holographic dashboards displaying bids, ad creatives, and performance metrics.
Search Marketing

The Rise of AI in PPC Advertising: Automation, Bidding, and Ad Creation

Marketer optimizing PPC ad campaigns to convert ad spend into profit using smart budget allocation and performance analytics.
Search Marketing

Maximizing ROI in PPC: Strategies for Smarter Ad Spend

Marketer optimizing website performance and Core Web Vitals for better rankings in 2025 using mobile-first and indexing strategies.
Search Marketing

Technical SEO for 2025: Core Web Vitals, Mobile-First, and Indexing Smarter

Marketer building brand authority through E-E-A-T principles—expertise, experience, authority, and trust—by creating authentic, helpful content.
Search Marketing

E-E-A-T & Helpful Content: How to Build Authority and Trust in 2025

Marketer exploring the future of SEO through voice and visual search with AI-driven recognition and interactive search technology.
Search Marketing

Voice and Visual Search: The Future of SEO Beyond Keywords

Google search results page highlighting featured snippets, People Also Ask, and knowledge panels optimized for zero-click SEO visibility.
Search Marketing

Zero-Click Searches: How to Optimise for Featured Snippets and SERP Features

Digital marketer analyzing AI-driven search algorithms and machine learning dashboards that shape SEO rankings in 2025.
Search MarketingSEO & AI

AI-Powered SEO: How Machine Learning is Changing Search Optimization

Marketer comparing Google Ads keyword match types—broad, phrase, and exact—to improve ad targeting and ROI.
Search Marketing

Mastering Keyword Match Types: Broad, Phrase, and Exact in Google Ads

Marketer comparing Smart Campaigns and Performance Max dashboards to decide the best Google Ads automation strategy for higher ROI.
Search Marketing

Smart Campaigns vs. Performance Max: Choosing the Right Google Ads Automation