Tie Soben

948 Articles
Marketing analyst revealing customer journey insights using first-party data with a surprised expression and glowing analytics visuals.
Performance & Analytics

Customer Journey Analytics Using First-Party Data: Myths vs Facts

Confident marketer pointing at a digital map with multiple city locations highlighted, showing success in local marketing for multi-branch businesses.
Local Marketing

Local Marketing for Multi-Branch Businesses: Myths vs Facts (2025 Guide)

Person looking surprised at a structured AI search summary on screen, highlighting “AI Overviews” layout.
SEO & AI

Content for AI Overviews: Structuring Pages for 2026

Focused community manager using AI moderation tools to protect a fast-growing brand community, showing clarity and control.
Community Marketing

Community Moderation Playbook for Fast-Growing Brands

Marketer confidently reviewing AI-generated affiliate creatives on a laptop, showing speed, clarity, and growth momentum.
Affiliate Marketing

AI-Generated Affiliate Creatives for Faster Scaling: Myths vs Facts

Creator reacting with surprise while pointing at TikTok comments, illustrating interactive storytelling for TikTok & Reels and audience participation.
Video Marketing

Interactive Storytelling for TikTok & Reels: Myths vs Facts

Focused startup founder pointing at brand archetype diagram with surprised expression, illustrating brand archetypes for high-growth digital startups.
Uncategorized

Brand Archetypes for High-Growth Digital Startups

E-commerce marketer reacting to AI prediction dashboard showing customer loyalty insights and future behavior signals.
E-commerce Marketing

E-Commerce Loyalty Programs Driven by AI Predictions: Myths vs Facts

Digital marketer confidently pointing at a featured snippet on a screen, representing Zero-Click SEO visibility and authority.
SEO & AI

Zero-Click SEO: Competing in a World Where No One Clicks

A curious marketer reacting to an AI chat interface, highlighting the future of conversational commerce in SEA.
Conversational Marketing

The Future of Conversational Commerce in SEA: Myths vs Facts

Marketing professional comparing ROAS vs POAS dashboards with surprised expression, highlighting profit-focused performance metrics.
Performance & Analytics

ROAS vs POAS: Smarter Metrics for 2026

Designer reacting with surprise while neural graphics appear on screen, representing neuro-design for higher creative impact.
Creative Design

Neuro-Design for Higher Creative Impact