Tie Soben

948 Articles
A smartphone glowing with floating shopping icons and product boxes, symbolizing how mobile commerce (M-commerce) is transforming online shopping experiences and sales in 2025.
E-commerce Marketing

Mobile Commerce (M-Commerce): How Smartphones Are Reshaping Online Shopping

A marketer analyzing glowing predictive analytics from an AI dashboard, symbolizing how personalization and data-driven insights are transforming e-commerce marketing in 2025.
E-commerce Marketing

AI-Powered Personalization and Predictive Marketing: How E-Commerce Brands Win with Data

A live-stream seller engaging with excited viewers during a real-time broadcast filled with floating “Buy Now” icons, hearts, and comments, symbolizing the explosive growth of live commerce in 2025.
E-commerce Marketing

Live-Stream Shopping: The Future of E-Commerce in Real Time

A digital entrepreneur turning social media engagement into sales through shoppable posts and “Buy Now” buttons, symbolizing the rise of social commerce in 2025.
E-commerce Marketing

Unlocking the Power of Social Commerce: How to Sell Directly on Social Media and Win More Customers

A digital marketer connecting Google Analytics 4 and BigQuery through a glowing data interface, symbolizing seamless integration and advanced analytics for smarter e-commerce insights.
Performance & Analytics

Google Analytics 4 & BigQuery Integration: The Complete Guide

A digital marketer analyzing search term reports inside the Google Analytics 4 dashboard, symbolizing how GA4 reveals what users search for on websites in 2025.
Performance & Analytics

How to Track Search Terms and Site Search Reports in Google Analytics 4

A beginner digital marketer setting up Google Analytics 4 with event tracking on a laptop, surrounded by glowing data icons representing website activity and engagement metrics.
Performance & Analytics

Google Analytics 4 Setup & Event Tracking: A Complete Beginner’s Guide

Digital marketer comparing GA4 and Universal Analytics dashboards, symbolizing the transition to Google’s new data model.
Performance & Analytics

GA4 vs Universal Analytics: What Changed and How to Adapt

Digital marketer starting with Google Analytics 4 dashboard, symbolizing the simplicity and clarity of using GA4 for beginners.
Performance & Analytics

Google Analytics 4: A Simple Guide to What It Is and How to Start

A marketer surprised by glowing dashboards and data visualizations representing campaign insights and reporting clarity in 2025.
Performance & Analytics

Marketing Reporting, Dashboards, and Communicating Insights: The 2025 Guide for Smarter Campaign Tracking

A digital marketer comparing A/B test results on split-screen dashboards, highlighting data-driven optimization for campaign performance in 2025.
Performance & Analytics

Campaign Optimization and A/B Testing Strategies That Deliver Results in 2025

A marketer surrounded by glowing analytics dashboards and data integrations, symbolizing unified campaign tracking and insight generation in 2025.
Performance & Analytics

The Best Campaign Tracking Tools and Analytics Integrations to Maximize Marketing Insights in 2025