Tie Soben

948 Articles
An email inbox showing a brand logo next to a sender in a high-contrast design
Email & CRM

BIMI Implementation Guide: Logo Trust at Scale for Email Marketers

A verified brand logo displayed beside an authenticated email in an inbox.
Digital BrandingEmail & CRM

Seed Lists vs Panel-Based Inbox Tests: Which Delivers a Clearer Email Deliverability Picture

Marketer analyzing Gmail deliverability dashboard with warning spike.
Email & CRM

Deliverability Monitoring with Postmaster Tools: How to Stay in the Inbox

Learner completing quick product lessons on laptop, symbolizing microlearning and mastery
Digital Branding

Mini-Mastery: Product Education Series (Short Lessons) That Drive Adoption & Retention

Person’s face with curiosity expression, “Be Heard”
Content Marketing

How Community-Powered Newsletters (UGC & AMAs) Are Redefining Audience Engagement

Person pressing reactivate button with dramatic lighting
Digital Marketing Strategy

Margin-Safe Win-Back Offers: How to Reignite Customers Without Eroding Profit

Person reading a glowing narrative email — evokes curiosity and trust
Email & CRM

Story-Driven Nurtures That Build Brand Trust: How Strategic Storytelling in Email & Content Nurtures Earns Loyal Audiences

Marketer writing a value-only email that builds trust without pitchin
Email & CRM

The “Value-Only” Email Series (No Pitch): How to Build Trust, Engagement & Sales Indirectly

Before and after data cleanup process.
Data & PrivacyZero-Party Data Strategies

Data Hygiene: How to Dedupe, Merge, and Enrich for Reliable Marketing Outcomes

Face in shadows merging into data stream pointing to email icon
Marketplace Optimisation

Integrating Email with CRM and CDP — The Strategic Way to Personalization & Growth

Person analyzing email engagement metrics on screen
Digital Branding

How to Use Email Engagement as Lead Scoring Signals That Actually Work

Person clicking email link with hidden URL tracking trail
Email & CRM

UTM & Measurement for Email Attribution: How to Track Every Click That Matters