Tie Soben

948 Articles
Marketer pointing at an interactive website dashboard with surprised expression, highlighting interactive web elements for higher time-on-page.
Interactive Marketing

Interactive Web Elements for Higher Time-On-Page: A Field Manual

Marketer looking overwhelmed at an overcrowded CRM dashboard illustrating hyper-segmentation in CRM confusion.
Email & CRM

Hyper-Segmentation in CRM: When Is It Too Much?

E-commerce manager reacting with surprise
E-commerce Marketing

E-Commerce Returns Optimization Using AI: A Practical Field Manual

B2B marketer reacting to AI chatbot qualifying leads in real time, showing surprise and clarity during a sales conversation.
Conversational Marketing

Conversational Marketing for B2B Lead Qualification: Myths vs Facts (2025)

Marketer pointing at split-tested social ads with surprised expression, highlighting a social ad creative testing framework.
Social Media Marketing

Social Ad Creative Testing Framework: Myths vs Facts

Focused digital marketer pointing at an AI-driven search forecast chart, showing curiosity and insight about AI-Powered SERP Forecasting.
SEO & AI

AI-Powered SERP Forecasting: Myths vs Facts for Smarter Search Decisions in 2025

Marketer reacting with surprise while adjusting email preference settings on a laptop, illustrating email unsubscribe prevention using smart preferences.
Email & CRM

Email Unsubscribe Prevention Using Smart Preferences

Marketer reacting with surprise while reviewing checkout A/B test results on a laptop, highlighting e-commerce checkout A/B testing insights.
E-commerce Marketing

E-Commerce Checkout A/B Tests Most Brands Ignore

Marketer pointing at secure data lock with confident expression, representing the role of data privacy in consumer trust.
Data & Privacy

The Role of Data Privacy in Consumer Trust

Retail marketer pointing at connected online and in-store icons with an “aha” expression, showing omnichannel conversion paths.
Omnichannel Marketing

Omnichannel Conversion Paths for Retail Brands

Smiling professional pointing to community impact board, showing trust and collaboration in community-driven CSR campaigns.
Purpose & Sustainability

Community-Driven CSR & Purpose Campaigns: An Expert Q&A Guide for Trust, Impact, and Growth

Marketer reacting with surprise while reviewing AI-generated product descriptions on an e-commerce dashboard
E-commerce Marketing

AI-Generated Product Descriptions for E-Commerce