Tie Soben

948 Articles
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Interactive Marketing

Gamified Campaigns: The 2025 Strategy to Skyrocket Engagement and Retention

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Digital Branding

Humanizing Your Brand in an AI-Dominated World

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Digital Marketing Strategy

Beyond Funnels: The Flywheel Approach to Customer Growth

An excited marketing specialist points to a complex, colorful AI data chart, demonstrating a clear financial return on investment (ROI) via cross-channel attribution.
Performance & Analytics

The New Frontier: AI-Powered Cross-Channel Attribution for Data-Driven Marketing Effectiveness

Confident analyst presenting a rising cohort retention heatmap on a big screen, showing strong week-4 returns with clear labels for Cohort Analysis for Retention.
Performance & Analytics

Cohort Analysis: Retention Measurement That Works

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Performance & Analytics

Predictive Analytics for Demand Forecasting: A 2025 Playbook for Accurate, Inclusive, and AI-Ready Planning

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Performance & Analytics

Customer Data Platforms (CDPs) in a Post-Cookie Reality: Turning First-Party Data Into Revenue, Not Risk

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Performance & Analytics

Marketing Analytics in 2025—From Vanity Metrics to Revenue Impact

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Content Marketing

Voice-Tone Guidelines for Large Content Teams: A Scalable Framework to Preserve Brand Consistency in 2025

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SEO & AI

How to Use DataReportal & Statista Insights to Supercharge Your SEO Content Strategy

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Search Marketing

Content Accessibility Standards in 2025: A Marketer’s Guide to Compliance & Inclusivity

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Digital Marketing Strategy

Interactive Calculators & Tools as Content Assets: How to Turn Utility into Authority and Leads