Tie Soben

948 Articles
A digital marketer analyzes a glowing geo-map with regional data clusters, representing privacy-first geo-targeted campaigns.
Data & Privacy

Geo-Targeted Campaigns Using First-Party Data Only

Person writing a brand story in notebook contrasted with a corporate graph scene, highlighting CSR storytelling for conscious consumers.
Performance & Analytics

CSR Storytelling That Resonates with Conscious Consumers

A confident digital marketer activates an AI-powered dashboard showing recurring revenue growth—focused on subscription affiliate success.
Affiliate Marketing

Building Recurring Revenue Streams via Subscription Affiliates: Myths vs Facts

Marketer with surprised expression viewing dropping organic traffic chart under the caption ‘Traffic Vanished’ in relation to
SEO & AI

How SGE Impacts Organic Traffic Measurement

Marketer looking astonished at a holographic graph titled “Marketing Mix Modeling + AI” in a dark room.
Performance & Analytics

Marketing Mix Modeling (MMM) Reimagined with AI

Excited marketer and AI assistant high-fiving in office over chatbot-driven sales funnel
AI & Emerging Tech

ChatGPT-Style AI in Customer Support and Sales Funnels

Designer selecting brand colour palette on screen, vivid hues, expressing discovery and strategy in colour psychology.
Digital Branding

The Psychology of Color in Digital Brand Storytelling

Marketer smiling while engaging with an active digital group
Community Marketing

Niche Communities: The Future of Organic Brand Growth

A focused digital marketer typing at a laptop with an expressive surprise face and the words “Human-ising AI”.
SEO & AI

AI-Assisted Editing: How to Maintain Human Tone at Scale

A smiling customer viewing synced loyalty rewards across phone, lap
Omnichannel Marketing

Integrating Loyalty Programs Across Every Channel

AI & Emerging Tech

Marketing Agents: The Rise of Autonomous AI Campaigns

Marketing professional pointing at a dynamic segmentation dashboard with the text “Segment Smarter” — illustrating Behavior-Based Segmentation in action.
Email & CRM

Behavior-Based Segmentation for Smarter Campaigns