Tie Soben

948 Articles
A focused marketer points at a glowing ROI dashboard, symbolizing profit intelligence and the ROAS vs ROI debate in 2025.
Performance & Analytics

ROAS vs. ROI: What Matters Most in 2025?

: Person pointing at a glowing brain diagram with search icons, expressing surprise and discovery—highlighting “From Keywords to Concepts: AI-Led Search Intent Prediction”.
SEO & AI

From Keywords to Concepts: AI-Led Search Intent Prediction

Confident marketers shake hands over an AI dashboard displaying transparent commission data and trust metrics.
Affiliate Marketing

AI-Enhanced Commission Models for Transparent Partnerships

A marketer reacts in awe to a lifelike virtual influencer displayed on a holographic screen, symbolizing the rise of virtual influencers in brand storytelling.
Uncategorized

Virtual Influencers: The Next Frontier of Brand Storytelling

A marketer with an “aha” expression pointing at aligned brand interface screens – visualising Building Brand Equity Through User Experience Consistency.
Digital Branding

Building Brand Equity Through User Experience Consistency

Smiling shopper trying virtual glasses through phone AR app under bright lighting, symbolizing confidence in AR try-on experiences.
E-commerce Marketing

AR Try-On Experiences That Drive Conversions

Marketing manager in modern office looks determined while a digital cookie icon dissolves behind him, representing The Death of Third-Party Cookies
Data & Privacy

The Death of Third-Party Cookies: Marketer Survival Kit

A surprised professional points at a digital fulfilment map overlay on a store and mobile app, illustrating “Omnichannel Fulfillment and Customer Experience”.
Omnichannel Marketing

Omnichannel Fulfillment and Customer Experience

Marketer watching AI dashboard forecast the next viral trend in real time with excitement.
AI & Emerging Tech

AI Trend Forecasting for Real-Time Content Planning

A delighted digital marketer pointing at a rising retention graph and inbox banner reading “Win Them Back”, illustrating reactivation flows that reduce customer churn.
Email & CRM

Reactivation Flows That Reduce Customer Churn

Marketer reacting to AI-driven budget reallocation screen showing Predictive Media Buying Budget Allocation
Performance & Analytics

Budget Allocation in the Era of Predictive Media Buying

Confident designer testing brand visuals across laptop, tablet, and smartphone screens—symbolizing adaptive branding excellence.
Digital Branding

Adaptive Branding: Responsive Design for Every Device