TikTok Shop

Shopper holding a smartphone displaying a TikTok Shop product video with glowing engagement icons, symbolizing discovery-driven social commerce.
E-commerce MarketingSocial Commerce

How TikTok Shop is Transforming Social Commerce with Discovery-Driven Buying

The rise of TikTok Shop has redefined the way people shop online. Unlike traditional e-commerce, where customers search for what they want, TikTok Shop relies on discovery commerce—products are presented…