Storytelling Framework

Marketer guiding a hero figure up a symbolic storytelling mountain representing the Hero’s Journey framework for digital marketing narratives.
Content Marketing

The Hero’s Journey Framework: How to Craft Powerful Narratives in Digital Marketing

Digital marketing is flooded with content—ads, reels, blogs, banners—but only a few messages truly resonate. Why? Because while most brands speak in features and offers, the best ones speak in…