Social Media Analytics

Marketer reacting with surprise to AI dashboard detecting an early social media trend before it peaks.
Social Media Marketing

AI-Powered Social Listening to Detect Trends Before They Peak

Trends no longer develop at a predictable pace. In 2025, online conversations can accelerate from niche interest to mainstream attention in days, not months. When brands notice too late, they…

Two marketers debating over data dashboards, each claiming credit for a sale

Mastering Social Media Attribution: View-Through & Time Decay Models That Drive ROI

Social media dashboard displaying engagement metrics like CTR, shares, and comments, symbolizing data-driven growth in 2025.

Social Media Engagement Metrics That Matter in 2025 (And How to Track Them)