Shopee & Lazada Marketing

Strategies for maximising visibility and sales on Southeast Asia’s leading e-commerce platforms.

Southeast Asia’s e-commerce market is growing fast, offering huge opportunities for businesses. Platforms like Shopee, Lazada, Tokopedia, and TikTok Shop dominate the region, with millions of shoppers using them daily. In 2023, Shopee led with a gross merchandise value (GMV) of $70 billion, while TikTok Shop’s GMV soared to $16.3 billion, nearly four times higher than the previous year (Momentum Works, 2024). The region’s digital economy is expected to reach $330 billion by 2025, with Indonesia alone contributing over $82 billion in 2023 (Trade.gov, n.d.). To succeed in this busy market, businesses need smart strategies to get noticed and boost sales. This article shares simple, practical tips backed by real data to help you win on Southeast Asia’s top e-commerce platforms.
E-commerce MarketingMarketplace Optimisation

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