SERP Optimization

A marketer analyzes a glowing Google results page filled with snippets and panels but no clickable links, representing the rise of zero-click searches.
Search Marketing

Zero-Click Searches and How to Optimize for SERP Features

More than 50% of Google searches end without a single click. These are called zero-click searches, where users get their answers directly on the search engine results page (SERP). While…