SEO Authority

Digital marketer presenting four glowing pillars labeled E-E-A-T, symbolizing the foundation of trust and authority in modern SEO strategies.
Search Marketing

E-E-A-T and SEO Content Strategy: How to Build Trust and Authority in 2025

In 2025, creating content that ranks on Google requires more than keywords and backlinks. It requires trust. That’s where E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—comes in. Originally introduced in Google’s Search…