Segmentation Strategies

Marketer using CRM tools to analyze lead scores and audience segments, symbolizing prioritization and personalized nurturing strategies.
Email & CRM

Lead Scoring and Segmentation Strategies: How to Prioritize and Personalize Your Lead Nurturing

Every lead is different—some are ready to buy, others are just browsing. That’s why lead scoring and segmentation are critical parts of any successful lead nurturing strategy. When used together,…