Performance Max

Digital marketer comparing glowing Smart Campaigns and Performance Max dashboards, representing the choice between Google Ads automation strategies.
Search Marketing

Smart Campaigns vs Performance Max: Choosing the Right Google Ads Automation

Google offers various automation tools for advertisers, and two of the most widely used are Smart Campaigns and Performance Max (PMax). While both simplify ad management using automation, they serve…

Digital marketer celebrating record-breaking ROI from Google Performance Max campaign with AI-driven analytics dashboard.

Maximizing ROI with Performance Max Campaigns

Marketer comparing Smart Campaigns and Performance Max dashboards to decide the best Google Ads automation strategy for higher ROI.

Smart Campaigns vs. Performance Max: Choosing the Right Google Ads Automation