Online Reputation Management

Monitoring and improving how a brand is perceived online.

In today’s digital world, your online reputation can make or break you. Whether you’re a person looking for a job or a business trying to attract customers, what people see about you online matters a lot. Online reputation management (ORM) is the process of controlling and improving how you or your brand looks on the internet. It’s about making sure the good stuff stands out and the bad stuff gets pushed down or fixed. This article will explain why ORM is important, share real data to show its impact, and give simple steps to manage your online reputation.
Digital Branding & ReputationOnline Reviews & Trust

Who’s Googling You? How to Own Your Online Reputation

Learn the importance of online reputation management and how it can impact your job search or business success online.

In today's digital marketplace, online reviews have become a cornerstone of consumer decision-making. A staggering 93% of consumers report that online reviews influence their purchasing choices, underscoring the critical role these evaluations play in shaping buying behavior (Vimaladevi & Dhanabhakaym, 2012). Positive reviews not only enhance a brand's credibility but also serve as a magnet for new customers. Conversely, negative reviews can deter potential buyers, with 67% of consumers indicating they would avoid a purchase after encountering unfavorable feedback (Business Wire, 2024).

Encouraging Positive Reviews and Managing Brand Reputation on Platforms like Google and Trustpilot

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