Micro-Influencer Marketing

Micro-influencers driving higher engagement and ROI than macro-influencers in 2025 through authentic, niche-based marketing.
Social Media Marketing

Why Niche Micro-Influencers Are Outperforming Macro-Influencers in 2025: A Guide for Modern Marketers

In the ever-evolving world of digital marketing in 2025, a major shift is underway. For years, the gold standard of influencer marketing was the macro-influencer—a digital celebrity with a following…