Local SEO

Optimising a business’s online presence to appear in local search results and Google My Business listings.

When it comes to local SEO, most businesses focus on keywords, backlinks, or optimizing their Google Business Profile (GBP). But there's one powerful factor that’s often overlooked—reviews. In 2025, reviews are more than just social proof. They influence how well your business ranks in local search, how much trust customers place in you, and how likely they are to convert. According to BrightLocal, 88% of consumers check Google for local business reviews, and 89% expect businesses to respond to reviews—with 63% expecting a response within 3 days (BrightLocal, 2025). In fact, responding to reviews is a known local SEO ranking factor, and 89% of consumers are more likely to choose a business that replies to reviews (BrightLocal, 2025b). That means your response strategy isn’t just good customer service—it’s a growth strategy.
Social Media Marketing

Managing and Responding to Reviews: The Secret Weapon of Local Rankings

Unlock the secret weapon of local rankings by managing and responding to reviews effectively. Boost your business's trust and visibility.

In 2025, local searches matter more than ever. 46% of all Google searches have local intent, with 76% of “near me” searches leading to a business visit within a day, and 28% ending in a purchase (backlinko.com). Additionally, 80% of U.S. consumers search for local businesses weekly, while 32% do so daily, and 42% of local queries result in clicks on the Google Map Pack (brightlocal.com). To capture this local demand, you must go beyond general SEO—your content needs to speak directly to neighborhoods, landmarks, and local events. This is where location‑specific content, or hyperlocal content, becomes essential. Location‑specific content doesn’t just build relevance with Google—it creates trust and connection with your community. According to ProfileTree, businesses that produce content tailored to neighborhoods, landmarks, or local issues see 22% more relevant traffic, and users find them more trustworthy (profiletree.com). In this article, we’ll cover:

Creating Location‑Specific Content: Speaking to Your Neighbourhood

Local SEO is more than just having a physical address—it’s about proving your local relevance and authority. In 2025, 46% of all Google searches have local intent, and 42% of users click on results in the Google Maps Pack (thehoth.com, backlinko.com). Meanwhile, when people search on their smartphones, 76% visit a business within a day, and 28% end up making a purchase . This means your local presence must not only be visible—but trusted and relevant, too. One of the best ways to build that trust is through local backlinks—links from websites that are tied to your location or community. According to Seobility, local backlinks are the second most important local ranking factor, ranking just behind on-page signals and your Google Business Profile (GBP) (seobility.net). Unlike generic links, local links tell Google you’re important in your specific area.

Local Link Building Strategies: Boosting Relevance in Your Area

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If your business wants to get discovered locally in 2025, Google is still king—and local citations are one of the key ways to help Google trust and rank you. Whether you're a coffee shop, salon, dentist, or small law firm, local citations and directory listings play a major role in local SEO. They don’t just tell Google where you are—they prove your business is legitimate, consistent, and ready to be recommended to customers searching near them. Recent data shows that 46% of all Google searches have local intent, and 76% of those lead to visits within a day (Backlinko, 2025). But if your online details are inconsistent or incorrect, you may lose that opportunity—62% of consumers say they avoid businesses with wrong info (BrightLocal, 2025). In this article, we’ll walk through everything you need to know about local citations: what they are, why they matter, where to build them, and how to manage them effectively.
SEO & Search Marketing

Local Citations & Directory Listings: Building Trust Through Consistency

In 2025, ranking high in local search is no longer optional—it’s essential. Whether you're a small café, a law firm, or a retail chain, Google Business Profile (GBP) is your primary digital storefront. It helps people find your business on Google Search and Google Maps, and plays a critical role in local SEO success. According to recent data, 46% of all Google searches have local intent, and 76% of people who conduct a local search on their smartphone visit a business within 24 hours (Backlinko Team, 2025a). Yet, many businesses still overlook or underutilize their GBP listings. This article will walk you through how to optimize your GBP effectively, why each step matters, and how it helps your business stand out in 2025’s competitive digital environment.
SEO & Search Marketing

Google Business Profile Optimisation: The Foundation of Local SEO

SEO (Search Engine Optimisation)SEO & Search Marketing

The Power of Local SEO: Boosting Small Businesses in 2025