Impulse Buying

Shopper making quick impulse purchases through a simplified social media checkout experience that blends entertainment and e-commerce.
E-commerce MarketingSocial Commerce

Simplifying Shopping and Encouraging Impulse Buys on Social Media

Social media platforms like Facebook and TikTok have transformed from mere communication tools into bustling marketplaces. Features such as Facebook Shops and TikTok Shop allow users to purchase products directly…