Immersive Commerce

A shopper using AR glasses to explore a virtual store, interacting with floating 3D products that symbolize how AR and VR technologies are reshaping online shopping experiences in 2025.
E-commerce Marketing

Immersive Commerce: How AR and VR Are Transforming Online Shopping

In e-commerce, the gap between in-store and online experiences is narrowing thanks to immersive commerce—the use of augmented reality (AR) and virtual reality (VR) to give customers realistic, interactive product…