Hyper Segmentation

Marketer looking overwhelmed at an overcrowded CRM dashboard illustrating hyper-segmentation in CRM confusion.
Email & CRM

Hyper-Segmentation in CRM: When Is It Too Much?

Hyper-segmentation in CRM refers to dividing audiences into increasingly narrow groups using demographic, firmographic, behavioral, and contextual data. In 2025, automation and AI make this technically easy. However, ease of…