Google Analytics

Using Google’s analytics platform to track website traffic and performance.

A digital marketer connecting Google Analytics 4 and BigQuery through a glowing data interface, symbolizing seamless integration and advanced analytics for smarter e-commerce insights.
Performance & Analytics

Google Analytics 4 & BigQuery Integration: The Complete Guide

Google Analytics 4 (GA4) offers powerful built-in reports, but there are times when you need unsampled raw data, advanced segmentation, or cross-platform analysis that GA4’s interface can’t provide. This is…

A beginner digital marketer setting up Google Analytics 4 with event tracking on a laptop, surrounded by glowing data icons representing website activity and engagement metrics.

Google Analytics 4 Setup & Event Tracking: A Complete Beginner’s Guide

Digital marketer starting with Google Analytics 4 dashboard, symbolizing the simplicity and clarity of using GA4 for beginners.

Google Analytics 4: A Simple Guide to What It Is and How to Start

A marketer unlocking a glowing Google Analytics dashboard filled with charts and rising metrics, symbolizing data-driven discovery and website growth insights.
Performance & Analytics

Unlock Your Website’s Secrets with Google Analytics