Generative Search

Person reacting with surprise to an AI Overview panel on a bright screen, symbolizing the shift toward zero-click search behavior.
SEO & AI

Optimizing for AI Overviews (SGE) and Zero-Click Results: Myths vs Facts for 2025

Search has changed more in the last two years than in the previous decade. The rise of AI Overviews (formerly known as SGE) and the dominance of zero-click results means…

Generative Engine Optimization transforming traditional SEO through AI-driven search in 2025

The Rise of Generative Engine Optimization (GEO): Beyond Traditional SEO

A human and AI robot typing together on a glowing laptop surrounded by holographic search analytics, representing the rise of AI-powered SEO in 2025.

AI-Powered SEO: How Generative AI is Changing Search Optimization