Gen Z Marketing

Group of Gen Z and Millennial shoppers engaging with interactive social commerce posts, symbolizing new buying behaviors and digital trends in 2025.
E-commerce Marketing

Gen Z and Millennial Consumer Behavior in Social Commerce: Trends Defining 2025

In 2025, two generations—Gen Z and Millennials—are driving the explosive growth of social commerce. They are digital-first shoppers who trust influencers more than traditional advertising, spend significant time on platforms…

A group of Gen Z consumers engaging with ethical brands and activism-driven marketing on their smartphones, symbolizing conscious consumerism.

Gen Z and the Rise of Conscious Consumers: Marketing in the Age of Activism

Young Gen Z consumers engaging with authentic brands that build trust and loyalty through modern marketing strategies.

Capturing the Loyalty of Gen Z: Strategies and Success Stories