Event Tracking

A beginner digital marketer setting up Google Analytics 4 with event tracking on a laptop, surrounded by glowing data icons representing website activity and engagement metrics.
Performance & Analytics

Google Analytics 4 Setup & Event Tracking: A Complete Beginner’s Guide

Google Analytics 4 (GA4) is the newest version of Google’s analytics platform, replacing Universal Analytics (UA) after UA stopped processing data in 2023 and 2024 (Google Support, n.d.-a; Wikipedia, 2025).…