E-E-A-T Guidelines

Digital marketer surrounded by glowing backlinks, media mentions, and review icons forming a halo around “E-E-A-T,” representing how off-page trust signals build brand authority and rankings.
Search Marketing

E-E-A-T and Brand Authority: How Off-Page Signals Influence Rankings

In today’s SEO landscape, Google is not just ranking web pages by keywords or backlinks—it’s also evaluating the people and brands behind the content. This is where E-E-A-T—Experience, Expertise, Authoritativeness,…