E-Commerce Checkout

Marketer looking at a vivid e-commerce checkout heatmap on a laptop, highlighting hot spots where visitors drop off, for e-commerce checkout optimization using heatmap insights.
E-commerce Marketing

E-Commerce Checkout Optimization Using Heatmap Insights in 2025

The checkout page is where revenue is either confirmed or silently lost. Yet many online stores still treat checkout as “set and forget,” even as global cart abandonment hovers just…