E-commerce Analytics

Marketer reacting with surprise while pointing at an AI dashboard showing customer LTV predictions and upsell growth.
E-commerce Marketing

E-Commerce Upsell Systems Powered by Customer LTV Predictions: Myths vs Facts

E-commerce teams face rising acquisition costs and shrinking margins. As a result, upselling has become critical. Yet many brands still rely on guesswork. They push random add-ons, discounts, or bundles.…