Digital Marketing ROI

Split-screen image of a frustrated marketer with flat metrics in gray tones on one side and a joyful marketer with soaring brand lift charts in vibrant purple and orange on the other, with "Find Impact" text in white.
Social Media Marketing

Brand Lift Tests on Social Media Platforms: Proven Strategies to Measure Impact and Drive ROI in 2025

Picture this: You're a marketing director in bustling Los Angeles, scrolling through your dashboard as your latest TikTok campaign for sustainable activewear explodes with 500,000 views overnight. The comments buzz…