Creator Partnerships

Brand marketer shaking hands with a TikTok influencer surrounded by engagement icons, symbolizing collaboration and influencer marketing strategies in 2025.
Social Media Marketing

TikTok Influencer Marketing: How to Choose and Work with Creators in 2025

TikTok is no longer just a platform for viral dances and memes—it’s a serious marketing engine. In 2025, influencer marketing on TikTok continues to rise as one of the most…