Consumer Consent

A focused marketer hesitates before clicking a glowing “Agree” button on a digital consent screen, symbolizing the ethics and emotions of data use in AI-driven marketing.
Data & Privacy

Data Ethics and Consumer Consent in AI-Driven Marketing

In the evolving landscape of marketing, the phrase “data ethics and consumer consent in AI-driven marketing” is gaining urgency. Many organisations now use artificial intelligence (AI) to personalise, automate and…