Consent Data

A marketer facing a crumbling cookie icon that transforms into a glowing consent shield, symbolizing the shift from cookies to privacy-first marketing.
Data & PrivacyZero-Party Data Strategies

Earning Trust in a Cookie-Less World: Why Consent Data Is the Future of Digital Marketing

In digital marketing, trust is everything. With growing privacy concerns and tighter regulations, consumers expect companies to be more open about how their personal data is used. This has led…