Brand Reputation

A person’s face split into real and digital halves, symbolizing deepfake identity risk.
Digital Branding

Reputational Risks from AI, Deepfakes & Misinformation: Protecting Your Brand in the Synthetic Era

In 2025, a brand’s biggest risk may not be a customer complaint—it might be a deepfake, a false AI-generated video, or a viral misinformation campaign. As synthetic media and generative…

A social media manager monitoring live crisis alerts and sentiment dashboards, symbolizing real-time brand reputation management.

When Crisis Hits the Feed: How to Defend Your Brand’s Reputation in Real Time