Brand Advocacy

Diverse consumers creating and sharing authentic content about a brand, symbolizing co-creation and user-generated storytelling in modern marketing.
Interactive Marketing

Your Brand, Their Story: Why Co-Creation and UGC Are Redefining Marketing

Modern marketing is no longer a one-way conversation. Thanks to social media and digital tools, customers today expect to participate in the brand journey. They want to share ideas, create…

A group of passionate customers promoting a brand on social media, symbolizing the transformation from followers to brand advocates.

Beyond the Like: How to Turn Followers into Fierce Brand Advocates