Behavior Segmentation

Marketing professional pointing at a dynamic segmentation dashboard with the text “Segment Smarter” — illustrating Behavior-Based Segmentation in action.
Email & CRM

Behavior-Based Segmentation for Smarter Campaigns

In today’s marketing landscape, Behavior-Based Segmentation (also called user-action segmentation) has become a critical tool for personalising campaigns and improving ROI. Instead of grouping audiences only by demographics or psychographics,…